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Master of Marketing
Vanderbilt Master of Marketing

Career Outcomes

Turn your passion into a marketing career. Our Master of Marketing degree is designed to deliver exceptional outcomes. With personalized career support, strong employer relationships, and a rigorous curriculum, graduates are well prepared to launch successful careers in marketing.

Master of Marketing student sits in class smiling at another student.

Employment Statistics: Class of 2025

15

Percentage of graduates who went into digital marketing

  • 84%

    Received an offer

    within 6 months after graduation
  • 51

    Employers hired our students

  • $62K+

    Average starting salary

  • 40%

    Accepted roles in media/entertainment and healthcare

Partial List of Hiring Companies

Companies
AllianceBernstein L.P.Hello There Collective*
Alvarez & MarsalHUNGRY*
Arcis GolfKimley-Horn
Barn2DoorPepsiCo, Inc.
BPD HealthcarePwC
Brand Builders GroupSage Hospitality Group
Carter’s, Inc.Shore Capital Partners, LLC
Dell Technologies Inc.The Brand House Collective
Dick’s Sporting Goods, Inc.The Home Depot, Inc.
Digitas Inc.T-Mobile US, Inc.*
Fannie MaeWieden+Kennedy

Dive Deeper Into Our Outcomes Data

  • Class of 2025 Profile

    CLASS OF 2025 PROFILE 
    Class Size73
    Women79%
    Men21%
    International Students23%
    Domestic Students77%
    Average Undergraduate GPA3.6

  • Final Offer Status

    Final Offer Status  
    # of Graduates Seeking Employment62
    Students Who Received Offer Within 6 Months of Graduation84%
    Students Who Accepted Offer Within 6 Months of Graduation84%

  • Salary Data

    Salary Data  
    Average Base Salary $62,727

  • Top Metro Areas—Number of Graduates Hired

    Top Metro Areas—Number of Graduates Hired 
    Nashville22
    New York7
    Atlanta4
    Raleigh 2

  • Employment by Job Function

    Employment by Job Function  
    Sales23%
    Digital Marketing15%
    General Marketing11%
    Operations11%
    Brand/Product Management8%
    Business Analytics8%
    Marketing Communications8%
    Consulting4%
    Advertising/Public Relations2%
    Other10%

  • Employment by Industry

    Employment by Industry  
    Media/Entertainment27%
    Healthcare13%
    Client Services (Engineering/Legal)9%
    Technology9%
    Consulting6%
    Consumer Products6%
    Financial Services6%
    Hospitality/Tourism6%
    Manufacturing6%
    Retail6%
    Education4%
    Other2%

Full Employment Reports

The Vanderbilt Master of Marketing program has consistently shown strong employment outcomes year after year.

The program has given me a boost personally and professionally—and a clear idea of where I want to go.

Choose Your Path to Success

There isn't just one great career path with a marketing degree from Vanderbilt. You'll be positioned to start a career in a variety of industries. And you'll be poised for a variety of positions that offer great potential for professional growth.

  • Social Media Analysts/Specialists

    Manage social media accounts by implementing strategies and tactics to grow, engage, and retain followers and convert them to leads. Social media analysts track and analyze metrics and integrate the best tools and practices on those platforms.

  • Advertising, Marketing, and PR Agency

    Opportunities include consulting and strategizing with clients and account executives to generate interest in a product or service. Marketers in this arena research and analyze clients' markets, including customer needs and attitudes, then present insights gained from this research to account leads.

  • Digital Marketers

    Drive traffic to company websites, track conversion rates, utilize paid search, search engine optimization (SEO), oversee social media strategy, and more.

  • Sales

    Opportunities cross a wide array of industries. Many teams include a sales analyst to increase overall sales of a product. This primarily involves analyzing past sales data and market trends and then using those analyses to produce sales forecasts and strategies.

  • Consumer Insights/Market Research Analysts

    Focus on understanding consumers in the marketplace by gathering and analyzing market data. Consumer insights/market research analysts often meet with the branding, advertising, and business development departments to discuss crucial consumer data for making business decisions.

What Can You do With Your Degree?

The opportunities are endless. With an advanced marketing degree from Vanderbilt, you’ll be positioned to launch your dream career.

Career Support

Throughout the nine-month program, you'll benefit from extensive training and resources at Vanderbilt, all focused on helping you achieve your goal: landing a great job after graduation.

An invaluable benefit of the Vanderbilt Master of Marketing program is the one-on-one support provided by your student services team, including a dedicated career coach who will be there for you at every step in your job search. With the help of your coach, you will consider career paths that best fit your skills and interests. Customize a job search plan. Identify companies in which you are interested. Learn to network. Hone your resume, interviewing, and negotiating skills. Gain access to some of the world's most prestigious companies with the help of our alumni network and other opportunities.

How we support your career journey:

  • One-on-one career support
  • Career development boot camp and workshops throughout the year
  • Peer coaching with second-year MBAs studying marketing
  • Exclusive marketing career treks to major cities
  • Activities and events sponsored by the Owen Marketing Association
  • Networking events
  • Mock interviews
  • Online job postings

Meet Our Advisory Board

The Master of Marketing Advisory Board is comprised of high-achieving business people who are committed to the success of our students. Board members contribute to the program in many ways including teaching marketing best-practices in our classrooms, supervising projects and internships, helping students with career development and the job search process, and advising faculty on aligning curriculum with the needs of industry.

Current Board Members

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