At a Glance
Master of Marketing students have the opportunity to earn a second master’s degree in Sports Marketing Strategy through a dual degree partnership with the Real Madrid Graduate School of Universidad Europea.
The program combines online coursework with an immersive academic experience in Madrid, where students collaborate on real innovation projects alongside Real Madrid professionals.
Through this experience, students explore global marketing practices while gaining hands-on exposure to one of the world’s most recognized sports organizations.
Eligibility:
Vanderbilt Master of Marketing students
Degrees Awarded:
- Vanderbilt University: Master of Marketing
- Real Madrid Graduate School of Universidad Europea: Master in Sports Marketing Strategy
Curriculum:
Students complete spring coursework online before traveling to Madrid for an immersive academic session that concludes in mid-June.
- Online courses (February–April | 9 credits)
- Sponsorship Management
- Sports Events Organization
- eSports Management
- In-person courses in Madrid (May–June | 6 credits)
- Marketing in the New Era
- The Real Madrid Challenge
Application:
Participation is confirmed before the end of the fall semester.
Cost:
$13,530 (Does not include airfare or housing)