The most popular and notable marketing stories from Vanderbilt Business for the academic year

As another school year comes to a close, we’re looking back on the best stories of the past academic year over the next few days. Our series continues with a look at the world of Vanderbilt marketing for MBAs and Master of Marketing students.

Second Annual Brand Symposium Introduces Students to Brand Management

Alumni from General Mills, Frito-Lay, and Procter & Gamble discussed how to break into brand management, with or without prior experience.

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How I Got the Job: Matt Gorella (MBA’18), Associate Brand Manager, E&J Gallo Winery

The former college football player explains how he went from growing up on a vineyard to working for one of the world’s largest wineries.

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No Summer Internships? No Problem — Master of Marketing Alum Lands Job at Mars Petcare

Paul Kendall (MMark’17) earned a job at one of the largest private companies in the nation thanks to his masters degree.

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Consumers on a Quest for “the Best” Are More Likely to Behave Immorally

New Research from Kelly Goldsmith identifies a relationship between immoral behavior, scarcity, and the “maximizing mindset.”

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Brandweek Project SpotlightBrandWeek Project Spotlight: AJS Inc. and KFC

Teams leverage social media to strategize how to boost job applications at KFC.

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Photo Essay: Marketing Madness 2017

Students created promotional booths for major brands including Mars, Hanes, Mattel, and more at the annual Closing Bell event.

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Master of Marketing Students Investigate the Economic Impact of Nashville Oktoberfest

Master of Marketing students worked with an event marketing firm to conduct an impact study of Nashville’s longest-running festival.

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Announcing the Launch of The Vanderbilt Marketing Hub

New website showcases the faculty, student, and alumni resources of marketing at Vanderbilt.

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Staying on Top of Marketing Research Trends with the Marketing Summit

Five professors spoke on consumer behavior topics ranging from cell phone use to thinking about mortality at the day-long event.

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Want to learn more about Marketing at Vanderbilt Business? Visit our MBA program page or our Master of Marketing program page.