Erick M. Mas

Erick M. Mas

Postdoctoral Fellow, Marketing

Research Interests/Areas of Expertise

Social Hierarchy and Political Ideology




During his time in account management, Erick worked on the development of digital and broadcast (TV and radio) advertising campaigns for companies such as Dell Inc., DHL, Genworth Financial, Intuit Inc., Greater Fort Lauderdale Convention & Visitors Bureau, Party City, and TBC, Corp.


Prior to joining Vanderbilt, Erick was a Teaching Fellow and the Behavioral Lab Manager/SONA Systems Administrator at the University of North Texas. Before that, he worked as a Digital Account Manager at Ion Interactive and an Account Supervisor at Zimmerman Advertising.


In the classroom, Erick's focus is on helping students to work collaboratively to understand course material and practice applying them in real-world marketing contexts. Courses taught include Digital and B&M Retailing Management, Consumer Behavior, Advertising, Global Marketing, Principles of Marketing, and Sales Strategy.

On A Personal Note...

Erick is from Camuy, Puerto Rico. He enjoys experimenting in the kitchen and spending time outside with his wife and their dog.

Research Interests

Consumer psychology


PhD, Marketing, University of North Texas, 2019

MBA, Barry University, 2012

BA, Marketing, University of Puerto Rico - Mayaguez, 2009