Hallie Sue Cho

Hallie Sue Cho

Assistant Professor of Operations Management

Research Interests/Areas of Expertise

New Product Development,Technology Management, On-line Product Forums

Subject Areas

Operations Management & Quantitative Methods



Professor Hallie Cho is an Assistant Professor of Operations Management at Owen whose research focuses on new product development processes. Her recent works highlight different ways firms can use customer feedback from online review platforms to better understand how consumers perceive product quality and how to optimally allocate resources during product development. Professor Cho received her S.B. and S.M. degrees in mechanical engineering and S.B. degree in management science from MIT and her M.S. and Ph.D. degrees in management science from INSEAD. Her work experience includes co-founding a medical device company and working with logistics, fintech, and edtech startups.

Research Interests

Using online product forums, third-party review platforms, and social media as the main research settings, Professor Cho’s works explore how firms can leverage user-generated data to shape their long-term strategies such as determining the organization's product development roadmap, resource allocation, and business model. Professor Cho’s research uses a combination of natural language processing, network analysis, machine learning, and predictive modeling to generate new information from structured and unstructured data from multiple sources and use empirical methods to model and measure their social and economic impact.


PhD, Technology and Operations Management, INSEAD, 2019

M.S., Management, INSEAD, 2015

S.M., Mechanical Engineering, Massachusetts Institute of Technology, 2012

S.B., Mechanical Engineering & Management Science, Massachusetts Institute of Technology, 2010