Jonathan Peterson

Jonathan Peterson

Adjunct Professor of Management
Chief of Teaching and Facilitation, StoryBrand

Research Interests/Areas of Expertise

Narrative marketing, sales funnels, digital marketing, branding, narrative theory



Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is an expert communicator and brand strategist, leading a business that drives leaders to eliminate confusion, connect with customers and grow business -- a method that has been trusted by more than 10,000 organizations including Intel, Pantene and Berkshire Hathaway.

Awards & Accomplishments

J.J.'s latest book, Marketing Made Simple made the Wallstreet Journal Best Sellers list.


The number of companies consulted with is too numerous to list.


J.J. has traveled the world helping companies create clear messaging and marketing.


J.J. has served on the board of two non-profits: SOLIDARITY, Equipping Latin X, immigrant families for neighborhood transformation, and IMAGINARIUM, a non-profit organization whose purpose is to bring together individuals, families, communities, and businesses in order to collectively imagine a better world and intentionally make it so.


My teaching is focussed on giving students practical tools designed to improve their skills in marketing and messaging. These tools will work to set students up to get better jobs and make more money for the companies they work for.

On A Personal Note...

J.J. has studied CS Lewis in Oxford, debated theology with film makers at the Sundance Film Festival, directed a documentary, served in marketing and public relations for two multinational non-profits, been a communication professor, and spoken to thousands about creating a clear message.

Research Interests

Narrative theory, narrative marketing


PhD, Communications, Regent University

MA, Theology & the Arts, Fuller Theological Seminary

BA, Communications, Hope International University