Kelly L. Haws

Kelly L. Haws

Anne Marie and Thomas B Walker Chair, Professor of Marketing

Research Interests/Areas of Expertise

Food decision making, financial decision making, self-control in consumption

Subject Areas




A prolific researcher with a focus on consumer behavior, Kelly Haws' work on food decision-making has garnered significant attention from marketers and consumers alike.

Awards & Accomplishments

Professor Haws was named a Young Scholar by the Marketing Science Institute (MSI) in 2009, and in 2013, she was awarded the Early Career Award by the Association of Consumer Research. In 2018, she was recognized as an MSI Scholar. She was previously a Vanderbilt Chancellor’s Faculty Fellow, and now holds the Anne Marie and Thomas B. Walker, Jr. Chair.


Professor Haws is an Associate Editor for the Journal of Marketing and the Journal of the Academy of Marketing Science and an editorial review board member for the Journal of Consumer Research, the Journal of Consumer Psychology, Journal of Retailing, the Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Business Research. She is the co-chair of the Society of Consumer Psychology 2019 conference.


Kelly’s work has appeared in numerous publications, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, Management Science, the Journal of Personality and Social Psychology, the Journal of the Academy of Marketing Science, Appetite, the American Journal of Preventative Medicine, and others.


Professor Haws teaches Consumer Analysis at the graduate level and Principles of Marketing at the undergraduate level.

Research Interests

Kelly studies consumer behavior, with a particular focus on issues related to consumer welfare and an emphasis on food decision-making and health-related issues and the underlying decision-making processes involved. In addition, she also studies responses to actions taken by firms intended to reward consumers as well as issues related to behavioral pricing.


PhD, Marketing, University of South Carolina, 2007

MBA, Mississippi State University, 2000

BBA, Business Administration, Mississippi State University, 1999