The Insights Lab welcomes Vanderbilt students and staff as well as members of the Nashville community to participate in our research studies. By participating in our research, you help us learn more about marketing and organizational behavior.
Vanderbilt's prestige is routed in its legacy for generating scientific breakthroughs and novel behavioral insights. The Insights Lab at Vanderbilt exists to continue that tradition.
We seek to explain and predict people’s preferences and behaviors, and share these insights with consumers, businesses, and policymakers. The lab conducts in-person and online experiments and surveys with facilities allowing for group interactions in break-out rooms, shopping studies in a simulated retail environment, and a variety of other set-ups.
Vanderbilt Owen Graduate School of Management faculty and post-doctoral fellows are welcome to use the Insights Lab and its resources to conduct research. The following link is password-protected; if you need credentials, please contact the lab at firstname.lastname@example.org.