The Insights Lab is a multi-purpose resource for researchers at Vanderbilt Owen Graduate School of Management who examine the social and psychological aspects of marketing and organizational behavior.
The Insights Lab welcomes Vanderbilt students and staff as well as members of the Nashville community to participate in our research studies. By participating in our research, you help us learn more about marketing and organizational behavior.
Learn MoreVanderbilt's prestige is routed in its legacy for generating scientific breakthroughs and novel behavioral insights. The Insights Lab at Vanderbilt exists to continue that tradition.
We seek to explain and predict people’s preferences and behaviors, and share these insights with consumers, businesses, and policymakers. The lab conducts in-person and online experiments and surveys with facilities allowing for group interactions in break-out rooms, shopping studies in a simulated retail environment, and a variety of other set-ups.
Vanderbilt Owen Graduate School of Management faculty and post-doctoral fellows are welcome to use the Insights Lab and its resources to conduct research. The following link is password-protected; if you need credentials, please contact the lab at insightsatvanderbilt@gmail.com.
Learn More
Research from Kelly Goldsmith, Associate Professor of Marketing, shows that people are more likely to make a small, routine donation to a cause if they’re told it will be anonymous
The Insights Lab is located at:
2014 Broadway
Nashville, TN, 37203
Phone: 615-343-2493
Email: insightsatvanderbilt@gmail.com
