Vanderbilt Business faculty regularly publishes important new research in the world's most prestigious academic journals across many disciplines.
Learn more about our faculty >
Everyone has experienced the unpleasant shock of a high price tag before buying something. But it turns out that price can have an impact on consumer perceptions even after a purchase is made.
The ratio of Vanderbilt Business students to faculty. Our programs are small by design.
Professor Tim Vogus examines how hospitals can apply the principles of highly reliable organizations to reduce errors and improve patient care.
Professor Tim Vogus examines how hospitals can apply the principles of highly reliable organizations to reduce errors and improve patient care.
Publication: Ozy A recent Journal of Consumer Research study suggests that a healthy-equals-expensive association shapes not only what we view as healthy food, but also what we buy. In addition, we may apply this association to situations where it doesn’t hold up. It may even dictate which health conditions we consider important. Kelly Haws, associate professor […]
