Steven Posavac

Biography

Steve Posavac leverages his interests at the intersection of marketing and psychology to understand how to improve managerial decision making and organizational performance, as well as to enhance consumer welfare. His research focuses on consumer and managerial judgment and decision processes, advertising and persuasion, and implications of clinical psychology phenomena for consumer behavior. He has published over five dozen articles and chapters in leading outlets, as well as two edited books.

Education

Ph.D., Utah, 1998

M.S., Utah, 1995

B.A., Knox, 1992