By Nathaniel Luce
Publication: AMERICAN PUBLIC MEDIA
Wal-Mart, Target and Amazon are continuing their online pricing battles. The subject of this week’s contest? DVDs. And the back-and-forth is down to the penny. Jeremy Hobson reports.
These companies are already operating on relatively thin margins, and so if you think about a product that’s going to sell a million copies, right, a penny per copy is a pretty substantial hit to these firms, says JEFF DOTSON, Assistant Professor of Marketing at the Vanderbilt Owen Graduate School of Management.
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