Faculty Experts
Contact UsMarketing
Jennifer Escalas: Consumer research, consumer narrative processing, emotional responses to advertising, using brands to meet psychological needs.
Brianna Escoe: Consumer emotions, consumer behavior, resource scarcity, compensatory consumption, viral messaging, cringe.
Kelly Goldsmith: Scarcity, uncertainty, consumer behavior, consumer psychology, goals, survey/experimental design, and self-regulation.
Kelly Haws: Food decision-making, consumer behavior, health-related decision-making, financial decision-making, self-control in consumption, behavioral pricing, consumer rewards.
Steve Hoeffler: Consumer products marketing, brand management, consumer behavior, marketing novel products, consumer preference development.
Dawn Iacobucci: Networks, customer satisfaction and service marketing, quantitative psychological research, high-dimensional data models.
Steven Posavac: Consumer and managerial decision making, advertising and persuasion, marketing and society, clinical consumer psychology.
Anthony Salerno: Consumer psychology, emotions and decision making, consumer behavior, goals, self-regulation, resource scarcity.
Freeman Wu: Aesthetics and product design, social influence and persuasion, social media, consumer behavior, product consumption, social perception.
Aesthetics & Social Influence
Freeman Wu: Studies the role of aesthetics and design in shaping consumer decision-making, and the impact of social influence and social perception on consumption.
Brianna Escoe: Published research on the emotion cringe. Expert in virality, consumer emotions, viral messaging, and cringe.
Anthony Salerno: Expert in consumer psychology, emotions and decision-making, consumer behavior, goals, and self-regulation.
Steven Hoeffler: Expert in consumer products marketing, brand management, and consumer behavior, with a particular focus on how radically new products are marketed.
Dietary and Financial Choices
Jennifer Edson Escalas: Research interests focus on consumer narrative processing and how consumers use brands to meet psychological needs.
Kelly Goldsmith: Scarcity, uncertainty, consumer behavior, consumer psychology, goals, survey/experimental design, and self-regulation.
Kelly Haws: Expert on food, health, and financial decision-making.
Anthony Salerno: Expert on how consumers' goals and emotions influence their decision-making.
Freeman Wu: Studies aesthetics and product design, social influence and persuasion, social media, consumer behavior, product consumption, social perception.
Clinical Consumer Psychology
Steven Posavac: Expert on how consumers who present clinical disorders react to particular marketing campaigns.
Scarcity
Briana Escoe: Published research on the relationship between resource scarcity and pride.
Kelly Goldsmith: Researches the effects of scarcity and uncertainty on consumers, goal-setting and regulation, and more.
Anthony Salerno: Published research on the relationship between resource scarcity and pride, as well as the perception of scarce food having more calories.
Finance
Daniel Bias: Entrepreneurial finance, labor and finance, financial economist, data scientist, python, economic implications on public firms.
Nick Bollen: Hedge fund management, performance, and reporting; fraud detection in hedge funds, mutual funds.
Johan Cassel Pegelow: Private equity, venture capital, entrepreneurial finance, the impact of private equity ownership on portfolio companies, ability of minorities to raise private capital funds.
Peter Haslag: Labor markets, workforce migration, econometric techniques, U.S. equity market structure, mergers and acquisitions, labor market migration, human capital disclosure.
Jung Hoon Lee: Mutual funds, hedge funds, credit rating agencies (CRAs), investment behavior of affiliated funds of mutual funds, and financial regulation.
Craig Lewis: Financial market regulation, corporate finance, asset management, asset pricing and financial accounting, detecting potential fraud, former SEC Chief Economist.
Veronika Pool: Conflict of interest in hedge funds, mutual funds, and 401(k) plans, delegated portfolios.
Berk Sensoy: Entrepreneurial finance, investments, venture capital and private equity, empirical corporate finance.
Robert Whaley: Derivatives, market microstructure, financial engineering, corporate finance, financial markets, risk management, futures, market volatility.
Joshua T. White: CEO pay disclosure, human capital disclosure, biotech startup financing, cryptocurrency, penny stocks, disclosure and securities regulation, former SEC Financial Economist.
Derivatives
Jung Hoon Lee: Mutual funds, hedge funds, credit rating agencies (CRAs), investment behavior of affiliated funds of mutual funds, and financial regulation.
Robert Whaley: Derivatives, market microstructure, financial engineering, corporate finance, financial markets, options, futures, market volatility.
Financial Markets
Daniel Bias: Entrepreneurial finance, labor and finance, financial economist, data scientist, python, economic implications on public firms.
Peter Haslag: Labor markets, workforce migration, Econometric techniques, U.S. equity market structure, mergers and acquisitions, labor market migration.
Craig Lewis: Financial market regulation, corporate finance, asset management, asset pricing and financial accounting. Former Chief Economist of the SEC.
Robert Whaley: Derivatives, market microstructure, financial engineering, corporate finance, financial markets, risk management, futures, market volatility.
Financial Regulation
Jung Hoon Lee: Mutual funds, hedge funds, credit rating agencies (CRAs), investment behavior of affiliated funds of mutual funds, and financial regulation.
Craig Lewis: Financial market regulation, corporate finance, asset management, asset pricing and financial accounting. Former Chief Economist of the SEC.
Joshua T. White: Expert in financial disclosures, securities regulation, CEO pay disclosure, human capital disclosure, and biotech startup financing. Formerly served as a Financial Economist for the SEC.
Hedge & Mutual Funds
Nicholas Bollen: Hedge fund management, performance, and reporting; fraud detection in hedge funds, mutual funds.
Jung Hoon Lee: Research interests include the investment behavior of affiliated funds of mutual funds and mutual fund managers' performance-based contracts.
Veronika Pool: Expert on conflict of interest in hedge funds, mutual funds, and 401(k) plans.
Operations Management
Yasin Alan: Retail operations, supply chain management, grocery store operations, private label, airline operations, retailers' category and inventory management.
Hallie Sue Cho: New product development, technology management, consumer reviews, online product forums, on-line product forums.
Kejia Hu: Service management operations, hotels, nursing homes, call centers, sustainability artificial intelligence, automotive industry, and business analytics.
Mumin Kurtulus: Retail supply chain management, retail operations, category management, collaborative forecasting, direct-store delivery, implications of private labels.
Michael Lapré: Learning curves, organizational learning, industry studies, improving longitudinal organizational performance, steel-cord manufacturing, airlines, semiconductor manufacturing, F1 racing, and FIFA World Cup.
Larry LeBlanc: Supply chain analysis, management science, reducing spreadsheet risk, spreadsheet optimization models, large-scale optimization models, telecommunication network design/analysis.
Aviation & Automotive
Yasin Alan: Retail operations, supply chain management, grocery store operations, private label, airline operations, retailers' category and inventory management.
Hallie Sue Cho: New product development, technology management, consumer reviews, online product forums, on-line product forums.
Kejia Hu: Service management operations, hotels, nursing homes, call centers, sustainability artificial intelligence, automotive industry, and business analytics.
Michael A. Lapré: Learning curves, organizational learning, industry studies, improving longitudinal organizational performance, steel-cord manufacturing, airlines, semiconductor manufacturing, F1 racing, and FIFA World Cup.
Retail
Yasin Alan: Retail operations, supply chain management, grocery store operations, private label, airline operations, retailers' category and inventory management.
Hallie Sue Cho: New product development, technology management, consumer reviews, online product forums, on-line product forums.
Mumin Kurtulus: Retail supply chain management, retail operations, category management, collaborative forecasting, direct-store delivery, implications of private labels.
Michael A. Lapré: Learning curves, organizational learning, industry studies, improving longitudinal organizational performance, steel-cord manufacturing, airlines, semiconductor manufacturing, F1 racing, and FIFA World Cup.
Service Industries
Kejia Hu: Service management operations, hotels, nursing homes, call centers, sustainability artificial intelligence, automotive industry, and business analytics.
Xi Kang: Firm adoption of technologies, organizational impact of new technology, AI, Future of Work, technology management, strategic human capital.
David A. Owens: Strategic innovation, new product design and development, organization design, service industries, social status.
Sports
Michael A. Lapré: Learning curves, organizational learning, industry studies, improving longitudinal organizational performance, steel-cord manufacturing, airlines, semiconductor manufacturing, F1 racing, and FIFA World Cup.
Corporate Finance
Erik Olson: Real effects of accounting, corporate finance, agency theory, financial reporting, institutional investors, and taxation.
Corporate Restructuring & Governance
Daniel Cohen: Corporate governance mechanisms, financial reporting, and disclosure decisions.
Mark A. Cohen: Law and economics, ethics and social responsibility, environmental regulation and disclosure policies, corporate crime and punishment.
Rita Gunn: Mergers and acquisitions, corporate restructurings, earn-outs, inversions, and financial reporting.
Erik Olson: Real effects of accounting, corporate finance, agency theory, financial reporting, institutional investors, and taxation.
Earnings Management & Quality
Paul Chaney: Auditor reputation, the quality of earnings, earnings management, and audit pricing.
Richard H. Willis: Security analysts, earnings forecasts, firm disclosure, stock recommendations, and shareholder litigation.
Financial Reporting & Disclosure
Daniel Cohen: Corporate governance mechanisms, financial reporting, and disclosure decisions.
Hunter M. Land: Financial reporting, audit, and capital markets, underlying determinants and economic consequences of financial reporting decisions.
Richard H. Willis: Security analysts, earnings forecasts, firm disclosure, stock recommendations, and shareholder litigation.
Organization Studies
Bruce Barry: Social issues in management (ethics, public policy, workplace rights), interpersonal and group behavior in organizations (power, influence, negotiation, conflict, and justice).
Ray Friedman: Negotiation, conflict management, emotions, Chinese negotiation, Chinese management, diversity (network groups, justice, race), email disputes, minority network groups, electronic mediation.
Jessica Kennedy: Negotiation, business ethics, organizational psychology, conflict resolution, diversity issues, identity, self-regulation, and power, gender, and hierarchy in work organizations.
Kendall Cox Park: Social enterprise, corporate social responsibility (CSR), strategic sustainability, leadership studies, ethics.
Rangaraj Ramanujam: Organizational errors, reliability, and operational failures, leadership, communication, learning processes, healthcare delivery organizations.
María del Carmen Triana: Diversity and discrimination in organizations, human resource management, organizational behavior, managing teams, project management.
Tim Vogus: Highly reliable performance, safety culture, health care, mindful organizing, neuro-diversity in the workplace, Frist Center for Autism and Innovation.
Diversity & Inclusion
Ray Friedman: Negotiation, conflict management, emotions, Chinese negotiation, Chinese management, diversity (network groups, justice, race), email disputes, minority network groups, electronic mediation.
Jessica Kennedy: Negotiation, business ethics, organizational psychology, conflict resolution, diversity issues, identity, self-regulation, and power, gender, and hierarchy in work organizations.
Gabby Lopiano: Stigma, identity management, workplace diversity, discrimination, social hierarchy.
Kendall Park: Social enterprise, corporate social responsibility (CSR), strategic sustainability, leadership studies, ethics.
María del Carmen Triana: Diversity and discrimination in organizations, human resource management, organizational behavior, managing teams, project management.
Tim Vogus: Highly reliable performance, safety culture, health care, mindful organizing, neuro-diversity in the workplace, Frist Center for Autism and Innovation.
Ethical and Social Issues
Bruce Barry: Social issues in management (ethics, public policy, workplace rights), interpersonal and group behavior in organizations (power, influence, negotiation, conflict, and justice).
Mark A. Cohen: Expert on environmental regulation and disclosure policies, research interests include environmental and criminal justice issues.
Jessica A. Kennedy: Negotiation, business ethics, organizational psychology, conflict resolution, diversity issues, identity, self-regulation, and power, gender, and hierarchy in work organizations.
Gabrielle Lopiano: Stigma, identity management, workplace diversity, discrimination, social hierarchy.
Kendall Cox Park: Social enterprise, corporate social responsibility (CSR), strategic sustainability, leadership studies, ethics.
Bart Victor:
High-Risk Work Environments
Rangaraj Ramanujam: Organizational errors, reliability, and operational failures, leadership, communication, learning processes, healthcare delivery organizations.
Negotiations
Bruce Barry: Social issues in management (ethics, public policy, workplace rights), interpersonal and group behavior in organizations (power, influence, negotiation, conflict, and justice).
Ray Friedman: Negotiation, conflict management, emotions, Chinese negotiation, Chinese management, diversity (network groups, justice, race), email disputes, minority network groups, electronic mediation.
Jessica A. Kennedy: Negotiation, business ethics, organizational psychology, conflict resolution, diversity issues, identity, self-regulation, and power, gender, and hierarchy in work organizations.
Strategy & Business Economics
Mark A. Cohen: Law and economics, ethics and social responsibility, environmental regulation and disclosure policies, corporate crime and punishment.
Luke Froeb: Antitrust issues, former Chief Economist of the FTC, health care, competition laws.
Larry Van Horn: Health care management/economics, Vanderbilt health care community leader, health care markets, nonprofit conduct, healthcare outcomes.
Megan Lawrence: Management and organizational practices, organizational learning, firm adaptation, entrepreneurs as CEOs.
Brian McCann: Strategic management, entrepreneurship, managerial economics, firm agglomeration, ownership structure, threshold-based decision-making.
Sruthi Thatchenkery: Networks, competition, innovation, collaborative relationships in technology industries, regulatory changes in digital platforms, medical device startups.
Xi Kang: Firm adoption of technologies, organizational impact of new technology, AI, Future of Work, technology management, strategic human capital.
Roxanne Jaffe: Strategy and international business, strategic location choice and agglomeration, industrial organization economics.
David Owens: Strategic innovation, new product design and development, organization design, service industries, social status.
Entrepreneurship
Daniel Bias: Entrepreneurial finance, labor and finance, financial economist, data scientist, python, economic implications on public firms.
Brian T. McCann: Strategic management, entrepreneurship, managerial economics, firm agglomeration, ownership structure, threshold-based decision-making.
Johan Cassel Pegelow: Private equity, venture capital, entrepreneurial finance, the impact of private equity ownership on portfolio companies, ability of minorities to raise private capital funds.
Berk Sensoy: Entrepreneurial finance, investments, venture capital and private equity, empirical corporate finance.
Joshua T. White: CEO pay disclosure, human capital disclosure, biotech startup financing, cryptocurrency, penny stocks, disclosure and securities regulation, former SEC Financial Economist.
Health Policy & Management
Luke M. Froeb: Antitrust issues, former Chief Economist of the FTC, health care, competition laws.
R. Lawrence Van Horn: Health care management/economics, Vanderbilt health care community leader, health care markets, nonprofit conduct, healthcare outcomes.
Quality of Care & Safety
Rangaraj Ramanujam: Organizational errors, reliability, and operational failures, leadership, communication, learning processes, healthcare delivery organizations.
R. Lawrence Van Horn: Health care management/economics, Vanderbilt health care community leader, health care markets, nonprofit conduct, healthcare outcomes.
Tim Vogus: Highly reliable performance, safety culture, health care, mindful organizing, neuro-diversity in the workplace, Frist Center for Autism and Innovation.
Supply Chain
M. Eric Johnson: (add) short lifespan products (toys, etc)
Mumin Kurtulus: Retail supply chain management, retail operations, category management, collaborative forecasting, direct-store delivery, implications of private labels.
Larry J. LeBlanc: Supply chain analysis, management science, reducing spreadsheet risk, spreadsheet optimization models, large-scale optimization models, telecommunication network design/analysis.
Antitrust
Luke Froeb: Antitrust issues, former Chief Economist of the FTC, health care, competition laws.
Sruthi Thatchenkery: Networks, competition, innovation, collaborative relationships in technology industries, regulatory changes in digital platforms, medical device startups.
ESG
Mark A. Cohen: Expert on environmental regulation and disclosure policies, teaches courses on ESG corporate strategy, financial analysis of ESG, and Law and Business of Climate Change.
Kelly Goldsmith: Expert on ESG and consumer behavior
Veronika Krepely Pool: Conflict of interest in hedge funds, mutual funds, and 401(k) plans, delegated portfolios.
Managerial Strategy
Roxanne Jaffe: Strategy and international business, strategic location choice and agglomeration, industrial organization economics.
Michael A. Lapré: Learning curves, organizational learning, industry studies, improving longitudinal organizational performance, steel-cord manufacturing, airlines, semiconductor manufacturing, F1 racing, and FIFA World Cup.
Megan Lawrence: Management and organizational practices, organizational learning, firm adaptation, entrepreneurs as CEOs.
Brian T. McCann: Strategic management, entrepreneurship, managerial economics, firm agglomeration, ownership structure, threshold-based decision-making.
Steven S. Posavac: Consumer and managerial decision making, advertising and persuasion, marketing and society, clinical consumer psychology.
Technology
Hallie Sue Cho: New product development, technology management, consumer reviews, online product forums, on-line product forums.
Kejia Hu: Service management operations, hotels, nursing homes, call centers, sustainability artificial intelligence, automotive industry, and business analytics.
M. Eric Johnson: expert in cyber security, (add more)
Xi Kang: Firm adoption of technologies, organizational impact of new technology, AI, Future of Work, technology management, strategic human capital.
Sruthi Thatchenkery: Networks, competition, innovation, collaborative relationships in technology industries, regulatory changes in digital platforms, medical device startups.
Joshua T. White: CEO pay disclosure, human capital disclosure, biotech startup financing, cryptocurrency, penny stocks, disclosure and securities regulation, former SEC Financial Economist.
Accounting
Paul Chaney: Auditor reputation, the quality of earnings, earnings management, and audit pricing.
Daniel Cohen: Corporate governance mechanisms, financial reporting, and disclosure decisions.
Rita Gunn: Mergers and acquisitions, corporate restructurings, earn-outs, inversions, and financial reporting.
Hunter Land: Financial reporting, audit, and capital markets, underlying determinants and economic consequences of financial reporting decisions.
Erik Olson: Real effects of accounting, corporate finance, agency theory, financial reporting, institutional investors, and taxation.
Richard Willis: Security analysts, earnings forecasts, firm disclosure, stock recommendations, and shareholder litigation.
Customer Satisfaction
Hallie Sue Cho: New product development, technology management, consumer reviews, online product forums, on-line product forums.
Kejia Hu: Service management operations, hotels, nursing homes, call centers, sustainability artificial intelligence, automotive industry, and business analytics.
Dawn Iacobucci: Networks, customer satisfaction and service marketing, quantitative psychological research, high-dimensional data models.
Future of Work
Peter Haslag: Labor markets, workforce migration, econometric techniques, U.S. equity market structure, mergers and acquisitions, labor market migration, human capital disclosure.
Xi Kang: Firm adoption of technologies, organizational impact of new technology, AI, Future of Work, technology management, strategic human capital.
Human Capital Disclosure
Peter Haslag: Recently published research on human capital disclosures, and is an expert in labor/workforce.
Joshua T. White: Recently published research on human capital disclosures, and is an expert in the role of disclosure and securities regulation.
Ownership
Kelly Goldsmith: Scarcity, uncertainty, consumer behavior, consumer psychology, goals, survey/experimental design, and self-regulation.
Brian T. McCann: Strategic management, entrepreneurship, managerial economics, firm agglomeration, ownership structure, threshold-based decision-making.
Centers
Financial Markets Research Center: Founded in 1987, the Financial Market Research Center’s principal objective is to stimulate research and increase contact among financial markets scholars from around the globe. A variety of programs have been established with that objective in mind. These programs include arrangements for visiting researchers, conferences, and financial support in the summer or at other times for clearly defined research projects.
Leadership: Robert E. Whaley, Director
The Center for Entrepreneurship: The Center for Entrepreneurship (C4E)'s mission is to build and grow a productive entrepreneurial ecosystem conducive to creating new and innovative businesses. The Center accomplishes this mission through structured programs, financial support through grants and scholarships, and network connections through alumni networks in Nashville, throughout the US, and across the world.
Leadership: Stacie Pawlicki, Director
The Center for Health Care Market Innovation: The Center for Health Care Market Innovation is a new corporate-funded research center focused on health care markets. The Center conducts research on the demand for health care, how it is changing, and the capacity for new financing and delivery models to successfully meet changing consumer needs.
Leadership: R. Lawrence Van Horn, Director
The Turner Family Center for Social Ventures: The Turner Family Center for Social Ventures (TFC) is committed to alleviating poverty through market-driven forces and enterprise. Directed by a graduate student-led programming board, the center provides resources and opportunities to leverage and combine the individual strengths of Vanderbilt University graduate students, faculty, and business partners.
Leadership: Mario Avila, Director
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