Dawn Iacobucci

Dawn Iacobucci

E. Bronson Ingram Professor of Management in Marketing

Research Interests/Areas of Expertise

Marketing research, customer perceptions, service quality, networks, mediation analysis

Subject Areas

Marketing

Biography

Dawn helps students and corporations use marketing analytics to solve a variety of business problems.


Consulting

Professor Iacobucci has consulted for top multi-national corporations, including Cisco, Merck, Yamaha, Procter & Gamble, and Hewlett-Packard.

Leadership

Professor Iacobucci was the Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She also serves on the editorial boards of several journals. Dawn served as Senior Associate Dean at Owen from 2008 to 2010.


Publications

Dawn’s research has appeared in such leading publications as Harvard Business Review, Journal of Consumer Psychology, Marketing Science, Journal of Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied Psychology, and Journal of Service Research. She has also published several books, including Marketing Management, currently in its fifth edition.

Teaching

Dawn teaches the Marketing Management course within the Executive MBA program and the Marketing Models course for MBA students.


Research Interests

Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. She builds “geeky” network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses.

 

Education

MTS, Theological Studies, Garrett Evangelical Theological Seminary

PhD, Quantitative Psychology, University of Illinois at Urbana-Champaign

MS, Statistics, University of Illinois at Urbana-Champaign

MA, Quantitative Psychology, University of Illinois at Urbana-Champaign

BS, University of Illinois at Urbana-Champaign

Select Publications

Articles

The median split: Robust, refined, and revived

Iacobucci, Dawn, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, and Deidre L. Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Iacobucci, Dawn, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, and Deidre L. Popovich (2015), "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665.

Trusting and Monitoring Business Partners throughout the Relationship Life Cycle

Kusari, Sanjukta, Steve Hoeffler, and Dawn Iacobucci (2013), "Trusting and Monitoring Business Partners throughout the Relationship Life Cycle," Journal of Business-to-Business Marketing 20, 119-138.

 

A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs

Paper on B-Schools Rankings Data: Iacobucci, Dawn (2013), "A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs," Journal of Marketing Education, 35 (3), 204-219.

 

Does Intra-Organizational Network-Embeddedness Improve Salespeople’s Effectiveness? A Task Contingency Perspective

 

Üstüner, Tuba and Dawn Iacobucci (2012), "Does Intra-Organizational Network-Embeddedness Improve Salespeople’s Effectiveness? A Task Contingency Perspective," Journal of Personal Selling & Sale Management, 32 (2), 187-205.

 

Mediation Analysis with Categorical Variables: The Final Frontier

Iacobucci, Dawn (2012), “Mediation Analysis with Categorical Variables: The Final Frontier,” Journal of Consumer Psychology, 22 (4), 582-594.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Park, C. Whan, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich and Dawn Iacobucci (2010), “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, 74 (November), 1-17.

Dynamic Effects of Movie Ratings on Movie Revenues and Viewer Satisfaction

Moon, Sangkil, Paul K. Bergey, and Dawn Iacobucci (2010), “Dynamic Effects of Movie Ratings on Movie Revenues and Viewer Satisfaction,” Journal of Marketing, 74 (January), 108-121.

 

The Politics of Health Care

Iacobucci, Dawn, Lawrence Van Horn, and Steve Hoeffler (2010), “The Politics of Health Care,” Journal of Medical Marketing, 10 (4), 305-311.

 

Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Issues

Iacobucci, Dawn (2010), “Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Issues,” Journal of Consumer Psychology, 20 (1), 90-98.

 

Antecedents and Consequences of Adaptive Selling Confidence and Behavior: A Dyadic Analysis of Salespeople and Their Customers

 

Romàn, Sergio and Dawn Iacobucci (2010), "Antecedents and Consequences of Adaptive Selling Confidence and Behavior: A Dyadic Analysis of Salespeople and Their Customers," Journal of the Academy of Marketing Science, 38, 363-382.

 

Everything You Always Wanted to Know about S.E.M. (Structural Equations Modeling) But Were Afraid to Ask

Iacobucci, Dawn (2009), “Everything You Always Wanted to Know about S.E.M. (Structural Equations Modeling) But Were Afraid to Ask,” Journal of Consumer Psychology, 19 (4), 673-680.

Three Thoughts on Services

Iacobucci, Dawn (2007) “Three Thoughts on Services,” Marketing Science, 25 (6), 581-583.

 

A Meditation on Mediation: Evidence That Structural Equations Models Perform Better than Regressions

Iacobucci, Dawn, Neela Saldanha and Jane Xiaoyan Deng (2007), "A Meditation on Mediation: Evidence That Structural Equations Models Perform Better than Regressions," Journal of Consumer Psychology 17 (2), 140-154.

 

On p-Values

Iacobucci, Dawn “On p-values” (2005), Journal of Consumer Research 32 (1), 6-11.

 

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Duhachek, Adam, Anne T. Coughlan and Dawn Iacobucci (2005), “Results on the Standard Error of the Coefficient Alpha Index of Reliability,” Marketing Theory, 1 (1), 109-133.

Advancing Alpha: Measuring Reliability with Confidence

Iacobucci, Dawn and Adam Duhachek (2003), “Advancing Alpha: Measuring Reliability with Confidence,” Journal of Consumer Psychology, 13 (4), 478-487.

 

Commonalities between Research Methods for Consumer Science and Biblical Scholarship

Iacobucci, Dawn (2001), “Commonalities between Research Methods for Consumer Science and Biblical Scholarship,” Marketing Theory, 1 (1), 109-133.

 

Special Issue on Methodological and Statistical Concerns of the Experimental Behavioral Researcher

 

Iacobucci, Dawn (ed.) (2001), Journal of Consumer Psychology’s Special Issue on Methodological and Statistical Concerns of the Experimental Behavioral Researcher, 10 (1&2), Mahwah, NJ: Lawrence Erlbaum Associates.

 

A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data

 

Iacobucci, Dawn, and Stanley Wasserman (1988), "A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data," Psychological Bulletin, 103, 379-390. (I was networks before networks were cool!)