Our marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research, and new products.


The Vanderbilt MBA offers a specialization in Brand Management and concentration in Marketing for professionals seeking to elevate their marketing careers or switch into the field. The Vanderbilt Master of Marketing helps young professionals launch successful marketing careers in a variety of functions and industries.

Insights Lab

Vanderbilt Business facilitates opportunities for students seeking to develop their marketing skills and/or understand current trends in the field. These opportunities include annual events and ongoing opportunities for experiential learning, both in the classroom and through the Vanderbilt Insights Lab.

Career Development

Our Career Management Center (CMC) currently offers a variety of programs aimed to help students achieve their goals for mastering the requisite marketing insights and skills needed to obtain top marketing jobs after graduation.

Collaborate and Recruit

Vanderbilt marketing students are exceptionally talented and diverse individuals who represent a wide range of backgrounds, industries, and experiences. We work closely with recruiters to understand their needs and connect with our students. We also facilitate learning projects between companies and students. Client companies can partner with a small group of students as part of our team-based Marketing Research Projects, which typically last 7–14 weeks.

Marketing Research