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Marketing Insights

From Nashville to Dubai: Founding Master of Marketing Alumna Stephanie Verheyen’s Journey From Pre-Med to Global Event Production

Pictured: A phone is set up on a tripod recording 2 people as part of their company's digital strategies for 2024.

Digital Marketing Strategies in 2024

McDonald's fountain drinks, sometimes offered under the "any size, same price" promotion

Make it a Large? Soft Drinks, Any Size, Same Price

flash sale

Should Retailers Reconsider Online Flash Sales?

Can a Product be Too Pretty to Use?

Daily Crunch, Small Business

How a Nashville Startup Used Marketing to Survive COVID-19

Liquid Death Wish: Taking Metal Mainstream

Kendall Jenner hands a police offer a Pepsi in the cringeworthy marketing campaign ”Live for Now”.

The High Cost of Cringeworthy Marketing: Brand Reputation & Advertising Fails

Pictured: A retail display with "Black Friday" in black and red letters. Above the letters, there are black balloons with "sale" in white. Displays like this are used to catch the eyes of shoppers wanting to save money.

How Can I Save Money This Holiday Season?

Healthy Eating Image

Eat Healthy and Enjoy Every Bite: 3 Tips for Enjoying Festive Feasts

Nostalgia Can Ruin Consumers’ Appetite for Automated Products. How Should Marketers Respond?

How Do We Define Healthy Eating?

How Personality Disorder Symptoms Can Affect Purchasing Behavior

rupauls drag race

Which Network is Right for RuPaul’s Drag Race?

Vanderbilt Business Female Faculty Spotlight