Kelly Goldsmith

Kelly Goldsmith

E. Bronson Ingram Professor of Marketing

Research Interests/Areas of Expertise

Marketing, Market Research, Survey Design, Experimental Design, Scarcity, Uncertainty, Goals and Self-Regulation

Subject Areas




Awards & Accomplishments

Professor Goldsmith received the Richard M. Clewett Research Chair and the McManus Research Chair for achievements in research while at the Kellogg School of Management. Additionally, she was the winner of the Levy & Weiss AMA Dissertation Competition and received honorable mention for the SCP-SHETH Dissertation Award.

In addition to conducting her own research, Dr. Goldsmith's teaching has received high praise: she received the Sidney J. Levy Award for Excellence in Teaching (2012, 2014). In 2013, she was one of five Professors at the Kellogg School of Management nominated by the graduating students to receive the L.G. Lavengood Outstanding Professor of the Year Award, Kellogg's highest teaching honor. Further, in 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" (Poets& Quants) and one of "Eight Young B-School Professors on the Rise" (Fortune). In 2017, she was the winner of two Impact Awards for her teaching.


In 2015, Professor Goldsmith was named a Marketing Science Institute Young Scholar. She currently serves on the editorial board of the Journal of Marketing Research and the Journal of Consumer Research, in addition to the advisory panel for the Society for Consumer Psychology.


Professor Goldsmith publishes frequently in top marketing journals, such as the Journal of Marketing Research and the Journal of Consumer Research. In addition, she has also published in top psychology journals.

On A Personal Note...

Professor Goldsmith was a contestant on the show Survivor.

Research Interests

Professor Goldsmith research focuses primarily on scarcity, uncertainty, goals and self-regulation.


Ph.D., Yale University

M.Phil., Yale University

M.S., Yale University

B.S., Duke University