Marketing, Consumer Psychology, Behavioral Science, ESG and Consumer Behavior, Scarcity, Uncertainty, Goals and Self-Regulation.
Marketing
Professor Goldsmith's research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing. Because her research bridges theory and practice, it contributes not only to more nuanced theories of consumer decision making, but also to new techniques for marketers, firms, and policy makers. Professor Goldsmith’s work has appeared in several top marketing and psychology journals and has been featured in hundreds of media outlets including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more. She has been recognized as one of the "Top 40 Most Outstanding Business School Professors in the World Under 40" (Poets& Quants) and one of "Eight Young Business School Professors on the Rise" (Fortune Magazine).
At Vanderbilt, she is the E. Bronson Ingram Chair, a full professor, the Marketing Area Coordinator, and award-winning teacher and researcher. She recently received both the Research Productivity Award (2021) and the Dean’s Award for Teaching (2020), in addition to being recognized as a Chancellor’s Faculty Fellow.
Prior to coming to Vanderbilt, she obtained her undergraduate degree from Duke University and her Ph.D. in Behavioral Marketing from Yale University. She then worked at the Kellogg School of Management as a marketing professor for eight years, where she was a highly decorated researcher and teacher, receiving several awards including the Richard M. Clewett Research Chair, the McManus Research Chair, the Sidney J. Levy Award for Excellence in Teaching (2012, 2014), and two Faculty Impact awards.
To learn more about Professor Goldsmith, visit her website: profgoldsmith.com. You can also find her on LinkedIn, Twitter, and Instagram (@profgoldsmith).
Professor Goldsmith received the Richard M. Clewett Research Chair and the McManus Research Chair for achievements in research while at the Kellogg School of Management. Additionally, she was the winner of the Levy & Weiss AMA Dissertation Competition and received honorable mention for the SCP-SHETH Dissertation Award.
In addition to conducting her own research, Dr. Goldsmith's teaching has received high praise: she received the Sidney J. Levy Award for Excellence in Teaching (2012, 2014). In 2013, she was one of five Professors at the Kellogg School of Management nominated by the graduating students to receive the L.G. Lavengood Outstanding Professor of the Year Award, Kellogg's highest teaching honor. Further, in 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" (Poets& Quants) and one of "Eight Young B-School Professors on the Rise" (Fortune). In 2017, she was the winner of two Impact Awards for her teaching.
In 2015, Professor Goldsmith was named a Marketing Science Institute Young Scholar. She currently serves on the editorial board of the Journal of Marketing Research and the Journal of Consumer Research, in addition to the advisory panel for the Society for Consumer Psychology.
Professor Goldsmith publishes frequently in top marketing journals, such as the Journal of Marketing Research and the Journal of Consumer Research. In addition, she has also published in top psychology journals.
Professor Goldsmith was a contestant on the show Survivor.
Professor Goldsmith research focuses primarily on scarcity, consumer psychology, behavioral science, ESG and consumer behavior, uncertainty, goals and self-regulation.
Ph.D., Yale University
M.Phil., Yale University
M.S., Yale University
B.S., Duke University
