Freeman Wu

Freeman Wu

Assistant Professor of Marketing

Subject Areas

Marketing

Biography

Biography

Freeman Wu joined Owen in 2018 after completing his PhD at Arizona State University. His research interests include aesthetics and design, social media, and social influence and persuasion in consumption contexts.

Publications

Freeman's work has appeared in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Psychology & Marketing, and Appetite.

Teaching

Freeman teaches Retailing at the graduate level and Principles of Marketing at the undergraduate level.

Research Interests

Aesthetics and Product Design, Social Media, Social Influence and Persuasion.

Education

Ph.D., Marketing, Arizona State University, 2018

M.S., Marketing, Arizona State University, 2014

B.Sc., Psychology, University of British Columbia, 2011