Freeman Wu
Assistant Professor of Marketing
Research Interests/Areas of Expertise
Aesthetics and Product Design, Social Influence and Persuasion, Social Perception
Subject Areas
Marketing
Biography
Biography
Professor Wu joined Owen in 2018 after completing his PhD at Arizona State University. His research falls into two major streams. In one stream, he examines the role of aesthetics and design in shaping consumer decision making. In a second stream, he explores the impact of social influence and social perception in consumption contexts.
Publications
Freeman's work has appeared in the Journal of Consumer Research and Appetite.
Teaching
Freeman teaches Principles of Marketing in Vanderbilt’s Undergraduate Business Minor.
Research Interests
Aesthetics and Product Design, Social Influence and Persuasion, Social Perception
Education
Ph.D., Marketing, Arizona State University, 2018
M.S., Marketing, Arizona State University, 2014
B.Sc., Psychology, University of British Columbia, 2011