Freeman Wu

Freeman Wu

Assistant Professor of Marketing

Research Interests/Areas of Expertise

Aesthetics and Product Design, Social Influence and Persuasion, Social Perception

Subject Areas

Marketing

Biography

Biography

Professor Wu joined Owen in 2018 after completing his PhD at Arizona State University. His research falls into two major streams. In one stream, he examines the role of aesthetics and design in shaping consumer decision making. In a second stream, he explores the impact of social influence and social perception in consumption contexts.

Publications

Freeman's work has appeared in the Journal of Consumer Research and Appetite.

Teaching

Freeman teaches Principles of Marketing in Vanderbilt’s Undergraduate Business Minor.

Research Interests

Aesthetics and Product Design, Social Influence and Persuasion, Social Perception

Education

Ph.D., Marketing, Arizona State University, 2018

M.S., Marketing, Arizona State University, 2014

B.Sc., Psychology, University of British Columbia, 2011