Freeman Wu

Freeman Wu

Assistant Professor of Marketing

Research Interests/Areas of Expertise

Aesthetics and Product Design, Social Influence and Persuasion, Consumer Inference Making

Subject Areas

Marketing

Biography

Biography

Freeman Wu is an Assistant Professor of Marketing at the Owen Graduate School of Management at Vanderbilt University. 

Expertise

Aesthetics and Product Design, Social Influence and Persuasion, Consumer Inference Making

Publications

Freeman's work has appeared in the Journal of Consumer Research.

Teaching

Freeman teaches Principles of Marketing in Vanderbilt’s Undergraduate Business Minor.

Research Interests

Aesthetics and Product Design, Social Influence and Persuasion, Consumer Inference Making

Education

Ph.D., Marketing, Arizona State University, 2018

M.S., Marketing, Arizona State University, 2014

B.Sc., Psychology, University of British Columbia, 2011