Freeman Wu

Freeman Wu

Assistant Professor of Marketing

Research Interests/Areas of Expertise

Aesthetics and Design, Digital Marketing, Social Influence

Subject Areas




Freeman Wu joined Vanderbilt University in 2018 after completing his PhD at Arizona State University. His research focuses on aesthetics and design, digital marketing, and social influence in consumption contexts.


Freeman's work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Psychology & Marketing, and Appetite.


Freeman teaches Retailing at the graduate level and Principles of Marketing at the undergraduate level.

Research Interests

Aesthetics and Design, Digital Marketing, Social Influence


Ph.D., Marketing, Arizona State University, 2018

M.S., Marketing, Arizona State University, 2014

B.Sc., Psychology, University of British Columbia, 2011