Anthony Salerno

Biography

Anthony Salerno is an Associate Professor of Marketing, having received his Ph.D. from the University of Miami. His research interests focus primarily on understanding how consumers' goals and emotions influence their decision-making.

Impact

Anthony has discussed his research on NPR and been covered by other media outlets, including The Wall Street Journal, Forbes, HuffPost, The Miami Herald, as well as Men's Health and Women's Health magazines.

Leadership

Anthony has reviewed for 25 journals in marketing and psychology. He currently serves on the editorial review boards of the Journal for Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Retailing. In 2019, Anthony was named a Young Scholar from the Marketing Science Institute.

Publications

Anthony has published in the top marketing and psychology journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science.

Teaching

Anthony teaches MGT 6463: Quantitative Analysis for Marketing Decision Making for the MBA and Masters in Marketing programs. At the University of Cincinnati, he taught Advertising and Marketing Communications at the undergraduate and graduate level, as well as, Ph.D. seminars on Emotions and Goal Pursuit, and Judgment and Decision Making. Professor Salerno has also led student study abroad programs in Paris, France, and Brussels, Belgium.

Research Interests

Professor Salerno studies consumer psychology, which seeks to understand why we do the things that we do. His particular interests revolve around understanding how consumers' goals and emotions influence their decision-making, typically with an emphasis on behaviors related to self-control. In addition, he is interested in learning more about how consumers respond to feelings of resource scarcity.

Education

Ph.D., University of Miami, 2014

B.S., University of Miami, 2009