Anthony Salerno
Associate Professor of Marketing
Research Interests/Areas of Expertise
Consumer Psychology, Emotions and Decision Making, Goals, and Self-Regulation
Subject Areas
Marketing
Biography
Biography
Anthony Salerno is an associate professor of marketing, having received his Ph.D. from the University of Miami. His research expertise revolves around understanding how our emotions and goals shape consumer behavior.
Impact
Anthony has discussed his research on NPR and has been covered by other media outlets, including The Wall Street Journal, Harvard Business Review, Forbes, HuffPost, The Miami Herald, as well as Men's Health and Women's Health magazines.
Leadership
Anthony has reviewed for over 25 journals in marketing and psychology. He currently serves as an associate editor for the Journal of Marketing Research and is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing. He received the Outstanding Reviewer Award from the Journal of Consumer Psychology in back-to-back years (2024, 2023). In 2019, Anthony was named a Young Scholar from the Marketing Science Institute.
Publications
Anthony has published in the top marketing and psychology journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Psychological Science.
Teaching
Anthony teaches students in the Executive MBA, MBA, and Masters in Marketing programs, with his courses including Marketing Strategy, Quantitative Analysis for Marketing Decision Making, and a Marketing Directed Study.
Research Interests
Professor Salerno studies consumer psychology, which seeks to understand why we do the things that we do. His particular interests revolve around understanding how consumers' emotions and goals influence their decision-making, with an emphasis on behaviors that have implications for consumer well-being.
Education
Ph.D., University of Miami, 2014
B.S., University of Miami, 2009