Dawn Iacobucci
E. Bronson Ingram Chair, Professor of Management in Marketing
Research Interests/Areas of Expertise
Marketing research, customer perceptions, service quality, networks, mediation analysis
Subject Areas
Marketing
Biography
Biography
Dawn helps students and corporations use marketing analytics to solve a variety of business problems.
Consulting
Professor Iacobucci
has consulted for top multi-national corporations, including Cisco, Merck,
Yamaha, Procter & Gamble, and Hewlett-Packard.
Leadership
Professor Iacobucci was the Editor for the Journal of Consumer Research and the Journal of Consumer Psychology. She also serves on the editorial boards of several journals. Dawn served as Senior Associate Dean at Owen from 2008 to 2010.
Publications
Dawn’s research has
appeared in such leading publications as Harvard
Business Review, Journal of Consumer Psychology, Marketing Science, Journal of
Marketing, Journal of Marketing Research, Psychometrika, Journal of Applied
Psychology, and Journal of Service
Research. She has also published several books, including Marketing Management, currently in its
fifth edition.
Teaching
Dawn teaches the Marketing Management course within the Executive MBA program and the Marketing Models course for MBA students.
Research Interests
Professor Iacobucci conducts research on networks, customer satisfaction and service marketing, quantitative psychological research and high-dimensional data models. She builds “geeky” network models for large social networks, structural models for international databases on customer perceptions of value, and statistical tests for mediation analyses.
Education
MTS, Theological Studies, Garrett Evangelical Theological Seminary
PhD, Quantitative Psychology, University of Illinois at Urbana-Champaign
MS, Statistics, University of Illinois at Urbana-Champaign
MA, Quantitative Psychology, University of Illinois at Urbana-Champaign
BS, University of Illinois at Urbana-Champaign
Email Professor Iacobucci
- Curriculum Vitae (PDF) >
- Book: Marketing Models: Multivariate Statistics and Marketing Analytics >
- Book: Marketing Management >
- Book: Marketing Research: Methodological Foundations >
- Book: Mediation Analysis >
- Book: Kellogg on Marketing >
- Book: Handbook of Services Marketing & Management >
- Book: Kellogg on Integrated Marketing >
- Book: Network in Marketing >
- Book: Analysis of Variance (ANOVA) >
- Book: Consumer Behavior >
Select Publications
Articles
The median split: Robust, refined, and revived
Iacobucci, Dawn, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, and Deidre L. Popovich (2015), "The Median Split: Robust, Refined, and Revived," Journal of Consumer Psychology, 25 (4), 690-704.
Toward a More Nuanced Understanding of the Statistical Properties of a Median Split
Iacobucci, Dawn, Steven S. Posavac, Frank R. Kardes, Matthew J. Schneider, and Deidre L. Popovich (2015), "Toward a More Nuanced Understanding of the Statistical Properties of a Median Split," Journal of Consumer Psychology, 25 (4), 652-665.
Trusting and Monitoring Business Partners throughout the Relationship Life Cycle
Kusari, Sanjukta, Steve Hoeffler, and Dawn Iacobucci (2013), "Trusting and Monitoring Business Partners throughout the Relationship Life Cycle," Journal of Business-to-Business Marketing 20, 119-138.
A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs
Paper on B-Schools Rankings Data: Iacobucci, Dawn (2013), "A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools' MBA Programs," Journal of Marketing Education, 35 (3), 204-219.
Mediation Analysis with Categorical Variables: The Final Frontier
Iacobucci, Dawn (2012), “Mediation Analysis with Categorical Variables: The Final Frontier,” Journal of Consumer Psychology, 22 (4), 582-594.
Does Intra-Organizational Network-Embeddedness Improve Salespeople’s Effectiveness? A Task Contingency Perspective
Üstüner, Tuba and Dawn Iacobucci (2012), "Does Intra-Organizational Network-Embeddedness Improve Salespeople’s Effectiveness? A Task Contingency Perspective," Journal of Personal Selling & Sale Management, 32 (2), 187-205.
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Park, C. Whan, Deborah J. MacInnis, Joseph Priester, Andreas B. Eisingerich and Dawn Iacobucci (2010), “Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers,” Journal of Marketing, 74 (November), 1-17.
Dynamic Effects of Movie Ratings on Movie Revenues and Viewer Satisfaction
Moon, Sangkil, Paul K. Bergey, and Dawn Iacobucci (2010), “Dynamic Effects of Movie Ratings on Movie Revenues and Viewer Satisfaction,” Journal of Marketing, 74 (January), 108-121.
The Politics of Health Care
Iacobucci, Dawn, Lawrence Van Horn, and Steve Hoeffler (2010), “The Politics of Health Care,” Journal of Medical Marketing, 10 (4), 305-311.
Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Issues
Iacobucci, Dawn (2010), “Structural Equations Modeling: Fit Indices, Sample Size, and Advanced Issues,” Journal of Consumer Psychology, 20 (1), 90-98.
Antecedents and Consequences of Adaptive Selling Confidence and Behavior: A Dyadic Analysis of Salespeople and Their Customers
Romàn, Sergio and Dawn Iacobucci (2010), "Antecedents and Consequences of Adaptive Selling Confidence and Behavior: A Dyadic Analysis of Salespeople and Their Customers," Journal of the Academy of Marketing Science, 38, 363-382.
Everything You Always Wanted to Know about S.E.M. (Structural Equations Modeling) But Were Afraid to Ask
Iacobucci, Dawn (2009), “Everything You Always Wanted to Know about S.E.M. (Structural Equations Modeling) But Were Afraid to Ask,” Journal of Consumer Psychology, 19 (4), 673-680.
Three Thoughts on Services
Iacobucci, Dawn (2007) “Three Thoughts on Services,” Marketing Science, 25 (6), 581-583.
A Meditation on Mediation: Evidence That Structural Equations Models Perform Better than Regressions
Iacobucci, Dawn, Neela Saldanha and Jane Xiaoyan Deng (2007), "A Meditation on Mediation: Evidence That Structural Equations Models Perform Better than Regressions," Journal of Consumer Psychology 17 (2), 140-154.
On p-Values
Iacobucci, Dawn “On p-values” (2005), Journal of Consumer Research 32 (1), 6-11.
Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam, Anne T. Coughlan and Dawn Iacobucci (2005), “Results on the Standard Error of the Coefficient Alpha Index of Reliability,” Marketing Theory, 1 (1), 109-133.
Advancing Alpha: Measuring Reliability with Confidence
Iacobucci, Dawn and Adam Duhachek (2003), “Advancing Alpha: Measuring Reliability with Confidence,” Journal of Consumer Psychology, 13 (4), 478-487.
Commonalities between Research Methods for Consumer Science and Biblical Scholarship
Iacobucci, Dawn (2001), “Commonalities between Research Methods for Consumer Science and Biblical Scholarship,” Marketing Theory, 1 (1), 109-133.
Special Issue on Methodological and Statistical Concerns of the Experimental Behavioral Researcher
Iacobucci, Dawn (ed.) (2001), Journal of Consumer Psychology’s Special Issue on Methodological and Statistical Concerns of the Experimental Behavioral Researcher, 10 (1&2), Mahwah, NJ: Lawrence Erlbaum Associates.
A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data
Iacobucci, Dawn, and Stanley Wasserman (1988), "A General Framework for the Statistical Analysis of Sequential Dyadic Interaction Data," Psychological Bulletin, 103, 379-390. (I was networks before networks were cool!)
Books
Consumer Behavior
Ruvio, Ayalla, and Dawn Iacobucci. Consumer Behavior. Wiley, 2023.