Eric HogueHe, him, they
Visiting Faculty
Research Interests/Areas of Expertise
Emerging competition and incentives in commercial music
Biography
Biography
Eric has been a passionate marketing and business analytic thought-partner for almost thirty years. He has advised senior management in telecom, consumer packaged goods, travel, banking, hospitality, and social media. He has been recognized with a David Ogilvy and a Great Minds Award from the Advertising Research Foundation.
He recently completed a Ph.D. in Economics at Middle Tennessee State University. His dissertation examined the changing incentive structure in the music industry with the globalization of streaming.
Eric also manages a deceased legacy performing artist and runs a small Bluegrass record label. His label received a Grammy nomination in 2021 for Best Bluegrass album. Eric has been married for 30-years to his wife Katie and they have two creative and ambitious adult children.
Awards & Accomplishments
David Ogilvy Award
Great Minds Award from the Advertising Research Foundation
Great Minds Award from the Advertising Research Foundation
Consulting
29 years in marketing and marketing research
Impact
I have led a number of teams preparing to invest in multi-billion dollar infrastructure projects. I have also led strategic marketing research and analytic programs for many global 100 firms.
Education
B.S., University of Tennessee
M.B.A, Vanderbilt University
M.S., Middle Tennessee State University
Ph.D., Middle Tennessee State University
Phone
(615) 351-3102