Eric S. Park
Assistant Professor of Marketing
Research Interests/Areas of Expertise
Emerging Technology (e.g., Livestream, AR, Blockchain), Consumer-Technology Interaction, Social Presence, Social Influence
Biography
Biography
Eric S. Park is an Assistant Professor of Marketing. Professor Park's research interest sits at the intersection of emerging technologies, marketplace dynamics, and social psychology, with a focus on how these forces shape consumer behavior. He is especially interested in the nuances of consumer–technology interaction—particularly how perceptions of social presence and susceptibility to social cues uniquely shift in virtual environments. His ongoing work examines a wide range of technologies, including livestreaming, augmented reality (AR), digital certification (e.g., blockchain-based authentication), and generative AI. His research aims to offer practical insights for marketers, digital influencers, and policymakers navigating today’s rapidly evolving virtual landscape.
Professor Park earned his PhD from Columbia Business School in May 2025. His research has been published in journals such as the Journal of Consumer Psychology and Current Opinion in Psychology. Before academia, he worked in the Innovation and Consumer Insights division at Anheuser-Busch, where he led research initiatives for emerging brands and product categories.
At Owen, Professor Park teaches BUS 1600: Principles of Marketing in the Hoogland Undergraduate Business Program.
Research Interests
Consumer-Technology Interaction, Social Presence, Social Influence
Education
PhD, Columbia Business School, 2025
MPhil, Columbia Business School, 2022
BBA, University of Texas at Austin, McCombs School of Business, 2017
Office
307