Erick B. Goss

Adjunct Professor of Management

Research Interests/Areas of Expertise

Marketing, audience/customer development

Subject Areas




An e-commerce executive, Professor Erick Goss offers students the benefit of a broad range of his experience in all aspects of e-commerce and internet marketing.


The company Erick leads has established itself as an effective career development partner for some of the most talented artists and producers in the market. Creative Trust clients and partners have received more than 100 Grammy, Juno, Dove and literary awards, and have sold in aggregate 25 million records, 30 million books, and 55 million videos. Today, the company has expanded its reach beyond music and publishing to develop core competencies in solving the future challenges of audience development for creative talent across the spectrum of the arts.


Erick is Co-CEO at Creative Trust Ventures, a media brand management firm with a unique blend of audience development and demand generation skills focused on delivering outcomes across books, music, video, film and interactive. In this role Erick oversees all audience and customer development efforts for the company’s media and literary brands. As part of his work at Creative Trust, Erick is also General Manager for one of the company’s client brands, JellyTelly, a website that provides families access to streaming videos and casual video games. Previously, he was Managing Partner of Jellyfish Labs where JellyTelly was created, and has served as Senior Manager for several divisions of


At Vanderbilt, Erick teaches Marketing Strategy and Internet Marketing.


MBA, University of Michigan Business School, 1999

MIR, Troy State University, 1992

BS, Computer Science, United States Naval Academy, 1990