Research Interests/Areas of Expertise
An e-commerce executive, Professor Erick Goss offers students the benefit of a broad range of his experience in all aspects of e-commerce and internet marketing.
The company Erick
leads has established
itself as an effective career development partner for some of the most talented
artists and producers in the market. Creative Trust clients and partners have
received more than 100 Grammy, Juno, Dove and literary awards, and have sold in
aggregate 25 million records, 30 million books, and 55 million videos. Today,
the company has expanded its reach beyond music and publishing to develop core
competencies in solving the future challenges of audience development for
creative talent across the spectrum of the arts.
Erick is Co-CEO at Creative Trust Ventures, a media brand
management firm with a unique blend of
audience development and demand generation skills focused on delivering
outcomes across books, music, video, film and interactive. In this role Erick oversees all audience and customer
development efforts for the company’s media and literary brands. As part
of his work at Creative Trust, Erick is also General Manager for one of the
company’s client brands, JellyTelly, a website that provides families access to
streaming videos and casual video games. Previously, he was Managing Partner of
Jellyfish Labs where JellyTelly was created, and has served as Senior Manager
for several divisions of Amazon.com.
At Vanderbilt, Erick
teaches Marketing Strategy and Internet Marketing.
MBA, University of Michigan Business School, 1999
MIR, Troy State University, 1992
BS, Computer Science, United States Naval Academy, 1990