Freeman Wu
Assistant Professor of Marketing
Research Interests/Areas of Expertise
Digital Marketing, Aesthetics and Design, Social Influence
Subject Areas
Marketing
Biography
Biography
Freeman Wu joined Vanderbilt University in 2018 after completing his Ph.D. at Arizona State University. His research focuses on digital marketing, aesthetics and design, and social influence in consumption contexts.
Leadership
Freeman serves on the editorial review boards of the Journal of Marketing, Journal of Consumer Research, and the Journal of Retailing.
Publications
Freeman's research has appeared in premier publications, including the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Harvard Business Review.
Teaching
Freeman teaches Retailing at the graduate level and Principles of Marketing at the undergraduate level.
Research Interests
Freeman’s research interests are in consumer behavior with a particular emphasis on digital marketing, aesthetics and design, and social influence. Specifically, he investigates consumer inference-making in digital marketing, examines the role of aesthetics in consumer decision-making, and explores the impact of social influence in consumption contexts.
Education
Ph.D., Marketing, Arizona State University, 2018
M.S., Marketing, Arizona State University, 2014
B.Sc., Psychology, University of British Columbia, 2011