Guilherme’s research draws from the fields of social psychology and judgment and decision-making to characterize human behavior in contexts relevant to marketing and public policy. He is particularly interested in the social and cognitive biases that permeate consumer decision-making processes, and how to correct such biases to reach better societal outcomes. He studies these topics in the context of contemporary challenges, such as political polarization, sustainable consumption, health decision-making, and social inequality. His work has been published in the Journal of Experimental Psychology: Applied and won the 2021 Brenda M. Derby Award of the AMA Marketing and Public Policy Conference. Guilherme earned his Ph.D. in Business Administration (Behavioral and Decision Sciences) from FGV, with a visiting appointment at the University of Colorado Boulder.
B.Sc., Economics, Fundação Getulio Vargas, 2015
M.Sc., Business Administration (Behavioral and Decision Sciences), Fundação Getulio Vargas, 2018
Ph.D., Business Administration (Behavioral and Decision Sciences), Fundação Getulio Vargas, 2023