Steven S. Posavac

E. Bronson Ingram Professor in Marketing

Master of Marketing Faculty Director

Research Interests/Areas of Expertise

Consumer and managerial decision making, advertising and persuasion, marketing and society

Subject Areas

Marketing

Biography

Biography
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Videos

Biography

Steve Posavac blends his extensive knowledge of psychology and marketing to determine how to use the principles of consumer psychology to improve managerial decision making and organizational performance.

Awards & Accomplishments

Professor Posavac has won several awards during his career, including the Research Productivity Award at Owen and the Teaching Honor Roll (three times) at Simon Graduate School of Business at the University of Rochester.

Leadership

Posavac is the Faculty Director of the MMark program. He served two terms as an Area Editor for the Journal of Consumer Psychology, and is the Editor of the Owen School’s SSRN Research Paper Series. He serves on the editorial review boards of the Journal of Consumer Psychology, the Journal of Consumer Research, Marketing Letters, the Journal of Economic Psychology, and Psychology & Marketing. Posavac was a co-chair of the Society for Consumer Psychology conference, and chaired the Advertising and Consumer Psychology conference. He is a past President of the Society for Consumer Psychology, and former Associate Dean for MBA Programs at the University of Rochester.

Publications

Professor Posavac’s research has appeared in such leading publications as the Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Journal of Economic Psychology, Journal of Experimental Psychology: Applied, Journal of Experimental Social Psychology, Journal of Social and Clinical Psychology, Organizational Behavior and Human Decision Processes, and Psychology & Marketing.

Teaching

Professor Posavac teaches Brand Management and Selling Strategy to MBA and MMark students, and additionally teaches Marketing Ethics and supervises the immersive Directed Study sequence in the MMark program.

Research Interests

Professor Posavac’s research focuses on consumer and managerial judgment and decision processes, advertising and persuasion, and issues of marketing and society. Current projects explore investing decision making, individual differences related to persuasion, and the role of marketing in the well-being of female consumers.