BANKS LOOK FOR UPPER HAND IN GOING BATTLE OVER CUSTOMERS

Aug 9, 2019

By Nathaniel Luce

Publication: NASHVILLE BUSINESS JOURNAL

Banks are competing for new accounts by highlighting customer service. Since banks’ products and offerings are so much alike, they must emphasize service to stand out in the crowd, says DAWN IACOBUCCI, marketing professor at Vanderbilt University’s Owen Graduate School of Management.

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