NASHVILLE ENLISTS STUDENTS IN VANDERBILT PROGRAM TO BRAND CITY

By Nathaniel Luce

Publication: THE TENNESSEAN

The Nashville Area Chamber of Commerce is working on a new marketing or “brand campaign” to get people to recognize Nashville for more than just music.

The chamber, after a year of strategic planning, has enlisted the help of some of the most promising young business minds in the country — a group of students who come to Vanderbilt University every year for a special summer school program to jump-start their business careers.