BIZ BOOT CAMP HELPS VINEYARD GROW NEW IDEAS

By Nathaniel Luce

Publication: THE TENNESSEAN

Entertainer and vineyard owner Kix Brooks has enlisted students at Owen Graduate School of Management’s Accelerator Program to help develop a plan to expand the Arringon Vineyard’s business strategies. The students are divided into eight teams. “They’ve got a week to come up with their best idea,” said MICHAEL BURCHAM, professor for the practice of management with the Owen Graduate School of Management.