By Nathaniel Luce
Publication: FRONTIERS IN SERVICE
Professor Bart Larivière, Dr. Timothy Keiningham (Owen ’89), Professor Lerzan Aksoy and Professor BRUCE COOIL received the “Best Practitioner Presentation” award at the 18th Annual Frontiers in Service Conference (the leading conference in services) last Saturday night, October 31st, in Honolulu!
The title of the presentation was: “Because Customers Want To, Need To, or Ought To: A Longitudinal Analysis of the Impact of Commitment on Share-of-Wallet” by Bart Larivière, Timothy Keiningham, Lerzan Aksoy, and Bruce Cooil. It was a case study of AXA in Belgium.
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