NASHVILLE SONGWRITERS GIVE COMPANY TEAM BUILDING A NEW TWIST

By Nathaniel Luce

Publication: THE TENNESSEAN

Writing a song together about your company has emerged as the latest corporate team-building activity, putting a decidedly Nashville twist on how to encourage creativity, build relationships and work together at the office. Owen Graduate School of Management used the technique. “We were a rather tone-deaf crowd,” said Bill Dunbar, director of development at the Owen School. “You had a group of finance types. We stepped outside our boundaries a bit and we were forced to be more creative, certainly more than we’re used to.”