MOBILE MARKET RIPE FOR GROWTH

By Nathaniel Luce

Publication: THE TENNESSEAN

 With customers increasingly attached to their smart phones, companies large and small in the Nashville area are spending money on launching mobile Web sites, enabling customers to easily buy products and make reservations on their phones. “I think it’s not only a trend. We’re only seeing the tip of the iceberg,” said DAWN IACOBUCCI, senior associate dean of Vanderbilt University’s Owen Graduate School of Management. The younger generation of consumers remained tied to their cell phones, and it’s a new opportunity for businesses to connect with them.

“They use their phones for everything,” Iacobucci said. “It’s an extension of their hands almost.”