By Nathaniel Luce
A new master’s degree from Vanderbilt University will give students the modern marketing toolkit necessary to accelerate their careers.
The new Vanderbilt Master of Marketing degree program is scheduled to begin classes in July 2016. The new degree is offered through the Vanderbilt Owen Graduate School of Management. The 10-month program aims to put graduates on an fast career path in companies of all sizes—from new start-ups to large established firms—and in a variety of industries, such as consumer packaged goods, technology and health care.
The Master of Marketing program will provide students with a comprehensive marketing toolkit, leadership development, resume and interview preparation, and career coaching—all necessary to compete for top entry-level marketing and sales jobs. The degree will also position graduates to move along their career paths at an accelerated pace because of advanced analytical skills and broad marketing expertise.
“Vanderbilt’s new Master of Marketing degree offers students a comprehensive approach and uniquely qualifies them for marketing jobs in a variety of industries,” says Steve Posavac, the E. Bronson Ingram Professor in Marketing at the Owen School, and the faculty director of the Master of Marketing program.
Modern marketing skills, including digital marketing tools such as social media and web-based marketing, are in high demand in the workforce. Master of Marketing students will take courses in marketing analytics statistics, digital marketing, communications, new product development, consumer insights, brand management and more. Two immersions independent studies enable students to customize the program to fit specific industries, desired roles or other career goals.
“This Vanderbilt Master of Marketing program fits with our strategic mission to serve graduate students along every step of their career,” says M. Eric Johnson, Ralph Owen Dean of the Owen School. “This new program will teach students many of the marketing skills that are taught in a traditional MBA program, but the degree is accessible to recent college graduates with no professional experience.”
In keeping with the Owen School’s mission of world-class business education on a personal scale, class sizes for the Vanderbilt Master of Marketing program will be intentionally small.
The Master of Marketing program is seeking candidates with strong academic performance in prior university studies, proven creative and analytical aptitude, and exceptional communication skills. Teamwork and leadership experience from undergraduate institutions and internships are necessary to be successful in the program.
The 10-month long program will provide 32 credit hours focused on comprehensive marketing training. Graduates can later apply 12 of those credit hours toward a Vanderbilt MBA (if admitted) after gaining the three to five years of work experience required to apply for admission.
The admissions requirements for the Master of Marketing degree program include an online application, current college transcripts (and final transcripts upon matriculation), GMAT score, essays, two letters of recommendation, resume and an interview with an admissions officer.
The application will be available January 2016, but candidates are encouraged to contact Vanderbilt Master of Marketing staff anytime. For more information on the Master of Marketing program, visit the program’s website.
Contact Person: Brett Israel Director, Business News & Communications Vanderbilt University Owen Graduate School of Management
Contact Phone: (615) 322-NEWS
Contact Email: brett.israel@owen.vanderbilt.edu
