“I’m sure there was a lot of deep thought that went into both the logo and store redesigns,” Vanderbilt University marketing professor Kelly Goldsmith told CBS MoneyWatch.

Nashville Post hosted a dialogue with local leaders, Todd McCullough, Lena Winfree and David Owens, on the role of innovation at colleges and universities, the use of AI tools, curriculum building, workforce development trends and building partnerships.

Americans saw incomes rise in June, but grocery and gas prices increased by the same amount. According to Vanderbilt professor Joshua Fairbanks, inflation grew 2.8% from June last year to this year.

The Center for Entrepreneurship within Vanderbilt University’s Owen Graduate School of Management is developing expansive plans and programs that rely on experimentation, analysis and creativity to grow venture-backed startups.

“The big brands are going to have to really fight hard to figure out how to stay relevant,” said Kelly Haws, a professor of marketing at Vanderbilt University. “The value of some of these brands has decreased dramatically, and they may have to reinvent themselves.”

Robert Whaley, finance professor at Tennessee’s Vanderbilt University, said, “Not all AI companies can succeed. Technological volatility is undoubtedly influenced by AI. The race has begun.”

You could describe Vanderbilt University’s Owen Graduate School of Management as an MBA program on the rise – a school with all the advantages in all the most important areas.

Anthony Salerno, 38, is an associate professor of marketing at the Owen Graduate School of Management at Vanderbilt University. Currently, he

“For employers, the shortage of nurses continues to be a significant problem and even a growing one with the aging of the workforce,” Timothy Vogus, professor of management at Vanderbilt University, said in a new study.

The Public Company Accounting Oversight Board (PCAOB) announced the appointment of Dr. Joshua T. White as the PCAOB’s Acting Chief Economist

The study incorporates a paper, co-authored by Eric VanEpps, associate professor of marketing at Vanderbilt Business, that shows that a lack

As a VP of Learning and Development for the Owen Strategy and Consulting Club, I helped prepare first-year MBA students for consulting

A visiting distinguished professor at Vanderbilt University and visiting senior fellow at the Kresge Foundation, Florida was one of the keynote