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Owen in the News

Photo by: Anuj Shrestha, picture shows an drawing of a woman with her back to the viewer. She is wearing a suit and looking out a window in an office.

Case Study: Should We Deploy a Gen AI Salesbot?

This one is based on the HBS Case Study “HubSpot and Motion AI: Chatbot-Enabled CRM,” by Jill Avery and Thomas Steenburgh (case no. 518-067).
In this Monday, Nov. 5, 2018, file photo, a woman walks past the logo for Google at the China International Import Expo in Shanghai. (AP Photo/Ng Han Guan, FILE)

Google surveys an uncertain future for itself — and its competitors

“A lot of the core businesses that Google provides, particularly search, are not making money on their own,” Sruthi Thatchenkery, assistant
Pictured: Venture Nashville Connections logo. VNC is in large letter.

Virtuous Cycles: Native local VC Rockmont Partners leads Lab Logs’ Series A

Asked by VNC for comment on the emergence of Rockmont, Vanderbilt University Prof. Eric Johnson PhD, a former dean of VU’s Owen Graduate
Pictured: A person is shown from above with a phone in their hand.

Should influencers think twice before disabling their comments?

Influencers are “so good at making it seem like they’re our friends,” said Freeman Wu, an author of the study and assistant professor of marketing at Vanderbilt. “So when they turn off these comments, it basically shatters that illusion.”
Pictured: A collage of digital activity status tabs is arranged on a blue background. One of the status markers is red, indicating off.

Research: What Happens When Influencers Turn Off Comments

By understanding why social media users dislike it when online influencers and public figures disable comments, we hope to empower these individuals
Pictured: Tom Steenburgh, Dean of Vanderbilt Owen Graduate School of Management

Vanderbilt’s New Business School Dean On Building A New Florida Campus

That’s the ambitious challenge confronting Tom Steenburgh, who in July celebrated his first complete year as dean of Vanderbilt University Owen
Pictured: Michael Burcham is pictured in a suit and tie.

Entrepreneurs’ Hall of Fame: Michael Burcham

The Nashville Entrepreneur Center has announced the 2024 Entrepreneurs’ Hall of Fame inductees, with the group to be celebrated at the NEXT
Pictured: A hand is holding a touch screen phone. The phone screen has an application open that looks like Instagram.

Should celebrities and influencers turn off their social media comments? Study suggests they are less persuasive, likable when they do

the Interpersonal and Professional Consequences of Disabling Social Media Comments” and is authored by Michelle Daniels and Freeman Wu.
Pictured: 5G and AI technology, Global communication network concept. The image is on a dark background with connection points making the outline of a globe.

What is an AI agent and what will they do? Experts explain

The definition is open to interpretation, said Kang, but for her, an AI agent or assistant is “any algorithm or models powered by AI or
Pictured: Image from Fast Company/Pixabay. Person is standing with their back facing the camera. The person is wearing a suit and is facing toward a tunnel.

The risks and rewards of a scarcity mindset at work

better, and we feel like we don’t have enough,” says Kelly Goldsmith, a marketing professor at Vanderbilt University who has researched the
Pictured: Logan Burchett, Vanderbilt Business, with the Poets & Quants Class of 2025 banner.

Meet the MBA Class of 2025: Logan Burchett, Vanderbilt University (Owen)

What has been your favorite part of Nashville so far? Why? Getting to experience seasons – it’s tough to complain about the weather in San
Pictured: Masala KeAnne Thomas, Vanderbilt Business, with the Poets & Quants Class of 2025 banner.

Meet the MBA Class of 2025: Masala KeAnne Thomas, Vanderbilt University (Owen)

What has been your favorite part of Nashville so far? Why? My favorite part of Nashville is the outdoors and hiking. Nashville is so beautiful
Pictured: Eddie Hole, Vanderbilt Business, with the Poets & Quants Class of 2025 banner.

Meet the MBA Class of 2025: Eddie Hole, Vanderbilt University (Owen)

What has been your favorite part of Nashville so far? Why? The music and food! Everyone associates Nashville with music but until you live
Pictured: Megan Manno, Vanderbilt Business, with the Poets & Quants Class of 2025 banner.

Meet the MBA Class of 2025: Megan Manno, Vanderbilt University (Owen)

What has been your favorite part of Nashville so far? Why? I have played the violin since I was 8 years old, and my years of lessons and
Pictured: Robert Rickard, Vanderbilt Business, with the Poets & Quants Class of 2025 banner.

Meet the MBA Class of 2025: Robert Rickard, Vanderbilt University (Owen)

What has been your favorite part of Nashville so far? Why? I love eating great food and trying new restaurants. So, my favorite part has been