Owen in the News Archives

Owen in the News

VU Convoy 2025 event elevates entrepreneurship, ecosystem innovation

Creation and execution of the event have been led by Baxter Webb MBA (Owen 2013), director of the Owen Center for Entrepreneurship, a unit of Vanderbilt’s Owen Graduate School of Management.

Potential Nissan merger with Honda, Mitsubishi Motors could benefit Tennesseans, expert says

Professor Eric Johnson from Vanderbilt University’s Owen Graduate School of Management believes Tennessee will receive several benefits if the merger happens.

Pictured: The skyline in Palm Beach with the sunset.

Vanderbilt University Expands to West Palm Beach, Strengthening South Florida’s Status as “Wall Street South”

Vanderbilt University is making a bold move by establishing a new 300,000-square-foot graduate campus in West Palm Beach, cementing its

Pictured: A woman is pushing a shopping card down an aisle in a grocery store.

Digital price tags causing concerns for shoppers; worried about dynamic pricing

Both marketing experts Anthony Salerno and Julio Sevilla tell us that dynamic pricing isn’t anything new. Both airlines and hotels use it but

Pictured: A collage of political icons, houses, "vote" signs, voting booths, etc.

I Can’t Buy a House. I Can’t Shop. I’m Too Worried About the Election.

“It’s not like people don’t know they’re going to need a house, they’re going to need a car,” said Kelly Goldsmith, a marketing professor and

Pictured: In this July 21, 2017 photo, badges are seen on the vest of a member of the Girl Scouts of Central Maryland as Girl Scouts participate in an activity introducing them to the world of robotics in Owings Mills, Maryland. Patrick Semansky/AP/File

Girl Scout fees could soon triple in price. Members say the eye-popping number is out of reach for many families

“It is a mess,” said Kelly Goldsmith, a professor of marketing at Vanderbilt University, of the GSUSA. Goldsmith, also a Girl Scout Troop

Photo by: Anuj Shrestha, picture shows an drawing of a woman with her back to the viewer. She is wearing a suit and looking out a window in an office.

Case Study: Should We Deploy a Gen AI Salesbot?

This one is based on the HBS Case Study “HubSpot and Motion AI: Chatbot-Enabled CRM,” by Jill Avery and Thomas Steenburgh (case no. 518-067).

Google surveys an uncertain future for itself — and its competitors

“A lot of the core businesses that Google provides, particularly search, are not making money on their own,” Sruthi Thatchenkery, assistant

Virtuous Cycles: Native local VC Rockmont Partners leads Lab Logs’ Series A

Asked by VNC for comment on the emergence of Rockmont, Vanderbilt University Prof. Eric Johnson PhD, a former dean of VU’s Owen Graduate

Pictured: A person is shown from above with a phone in their hand.

Should influencers think twice before disabling their comments?

Influencers are “so good at making it seem like they’re our friends,” said Freeman Wu, an author of the study and assistant professor of marketing at Vanderbilt. “So when they turn off these comments, it basically shatters that illusion.”

Pictured: A collage of digital activity status tabs is arranged on a blue background. One of the status markers is red, indicating off.

Research: What Happens When Influencers Turn Off Comments

By understanding why social media users dislike it when online influencers and public figures disable comments, we hope to empower these individuals

Pictured: Tom Steenburgh, Dean of Vanderbilt Owen Graduate School of Management

Vanderbilt’s New Business School Dean On Building A New Florida Campus

That’s the ambitious challenge confronting Tom Steenburgh, who in July celebrated his first complete year as dean of Vanderbilt University Owen

Pictured: Michael Burcham is pictured in a suit and tie.

Entrepreneurs’ Hall of Fame: Michael Burcham

The Nashville Entrepreneur Center has announced the 2024 Entrepreneurs’ Hall of Fame inductees, with the group to be celebrated at the NEXT

Pictured: A hand is holding a touch screen phone. The phone screen has an application open that looks like Instagram.

Should celebrities and influencers turn off their social media comments? Study suggests they are less persuasive, likable when they do

the Interpersonal and Professional Consequences of Disabling Social Media Comments” and is authored by Michelle Daniels and Freeman Wu.

Pictured: 5G and AI technology, Global communication network concept. The image is on a dark background with connection points making the outline of a globe.

What is an AI agent and what will they do? Experts explain

The definition is open to interpretation, said Kang, but for her, an AI agent or assistant is “any algorithm or models powered by AI or