Kate Silva

she/her/hers

Biography

Kate is a digital marketing strategist with over a decade of experience. In her role, she leads initiatives that enhance Vanderbilt Business's online presence and engagement. Her focus areas include SEO, GEO, paid media, and website strategy. Kate utilizes data and storytelling to highlight effective strategies and identify new opportunities. She collaborates with various departments to develop campaigns that support recruitment, elevate the brand, and improve user experience. Known for her ability to translate complex performance metrics into clear, actionable insights, she helps teams make informed decisions. Her enthusiasm for continuous learning drives her to find innovative ways to connect people with the Vanderbilt brand. Kate enjoys solving problems, sharing ideas, and working collaboratively to bring thoughtful marketing strategies to life.

Education

BBA, Marketing, University of Texas at Austin, McCombs School of Business