Recent research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen, finds that individuals with relatively elevated symptoms of Adult Separation Anxiety Disorder (ASAD) are more favorable to ads featuring concepts of home, suggesting a vulnerability that goes beyond the appeal of a product itself. The findings may represent an opportunity for marketers, but also reflect a threat for sufferers of ASAD.
Steve is also the Faculty Director for Vanderbilt’s Master of Marketing (or Mmark) Program, which just welcomed its second class to Owen.
We talked with Steve about his latest research, as well as the first year of Mmark and where the program is headed in year 2 and beyond, on episode 7 of This is Vanderbilt Business.
Thanks for listening!