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How I Got the Job: Marketing Brand Assistant, The Coca-Cola Company

Apr 30, 2021
Carmela Horwitz (MMark’21) pivoted from public relations to marketing at The Coca-Cola Company

By Heream Yang

Carmela Horwitz

Carmela Horwitz

As Carmela Horwitz (MMark’21) prepared to graduate from the University of Georgia in 2020 with a Bachelor of Arts in Public Relations, she realized that she wanted to broaden her business knowledge to maximize her career opportunities. “I felt like I was missing pieces of the puzzle that help you make good business decisions, like an understanding of finance, supply chain and distribution, and other factors that impact big firms,” she said.

Horwitz decided to enroll in Vanderbilt’s Master of Marketing (MMark) program to gain a solid business foundation and launch her marketing career. By taking classes and interacting with more experienced MBA students, Horwitz developed both the technical knowledge and soft skills needed to succeed in a marketing career. “I am a completely different business person because of this program, it is absolutely worth it,” Horwitz said. “This experience is like gold to me.”

Horwitz secured a full-time position as a Marketing Brand Assistant position at The Coca-Cola Company, where she will start working after graduation. Having grown up in Atlanta, where Coca-Cola is headquartered, Horwitz grew up admiring the brand and proudly showing visiting family members around the World of Coca-Cola museum. She appreciates the company’s leading role in social responsibility through programs like their World Without Waste sustainability initiative and ongoing diversity and inclusion efforts. “For me, ethics are really big,” she said. “I wanted to find a company where I felt like I could contribute to making a positive impact.”

Click through the timeline below to find out how Horwitz landed her offer.

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