By Arial Starks
Zeke Arteaga
The Vanderbilt Master of Marketing program continues to yield impressive career outcomes, reinforcing its reputation as a top choice for aspiring marketing professionals. Within 6 months of graduation, 90% of the Class of 2024 reported accepting a full-time job or internship offer averaging a base salary of $61,656. These impressive outcomes showcase the program’s effectiveness in preparing students for successful careers in marketing.
“I am incredibly proud of the Vanderbilt Master of Marketing Class of 2024,” says Zeke Arteaga, Associate Director, CMC Coach at Vanderbilt Business. “Their persistence and consistent engagement with the Career Management Center led to their exceptional success.”
Record-Breaking Class Size and Diversity
The Master of Marketing program saw a record-breaking number of students in 2024, with a class size of 71, marking it the largest graduating class since the program’s inception in 2016. This cohort was also one of the program’s most globally diverse classes, with a combined 23% of students consisting of international students, dual citizens, and permanent residents.
Strong Employment Opportunities Across Key Industries
Graduates of the Vanderbilt Master of Marketing program reported securing roles across a variety of industries and job functions. Media and entertainment proved to be the most sought after industry for the class, with 43% of students working in the sector after graduation. Other popular industries among the class included consumer products (10%), healthcare (10%), and technology (10%). In total, the class was hired by 56 different employers, demonstrating the program’s ability to prepare students for a broad spectrum of career opportunities.
Top Employment Locations and Leveraging Professional Networks
The class of 2024 holds positions with top companies across several geographic locations, including 49% of graduates who pursued career opportunities in the South, highlighting the region’s growing market for marketing professionals. The class reported that the Vanderbilt Business alumni network played a crucial part in positioning them to land offers.
“We owe much of our success to our dedicated alumni and community partners,” says Arteaga. This year, a significant portion of accepted job offers (16%) came through alumni and faculty referrals, demonstrating the power of our robust and accessible network.”
Additionally, 41% of students were able to leverage their personal networks to secure jobs, emphasizing the importance of industry connections and landing top marketing positions.
“It is a privilege to support this program and witness the continuous achievements of our students,” says Arteaga. “I look forward to the future accomplishments of our graduates and the legacy they continue to build for the Vanderbilt Master of Marketing program.”
To View the full Vanderbilt Master of Marketing Class of 2024 Employment Report, click here.
Visit our website to find more information about career paths, exceptional outcomes, and success stories. We encourage you to meet the Class of 2025 and connect with a current student.
If you’re interested in starting your career in marketing with a program that offers proven career outcomes, apply to the Vanderbilt Master of Marketing program.
