There isn't just one great career path with a marketing degree from Vanderbilt. You'll be positioned to start a career in a variety of industries and with companies ranging from international giants to entrepreneurial startups. And you'll be poised for a variety of positions that offer great potential for professional growth.

Social Media Analysts/Specialists manage social media accounts by implementing strategies and tactics to grow, engage, and retain followers and convert them to leads. Social media analysts track and analyze metrics and integrate the best tools and practices on those platforms.

Advertising, Marketing, and PR Agency opportunities include consulting and strategizing with clients and account executives to generate interest in a product or service. Marketers in this arena research and analyze clients' markets, including customer needs and attitudes, then present insights gained from this research to account leads.

Digital Marketers drive traffic to company websites, track conversion rates, utilize paid search, search engine optimization (SEO), oversee social media strategy, and more.

Sales opportunities cross a wide array of industries. Many teams include a sales analyst to increase overall sales of a product. This primarily involves analyzing past sales data and market trends and then using those analyses to produce sales forecasts and strategies.

Consumer Insights/Market Research Analysts focus on understanding consumers in the marketplace by gathering and analyzing market data. Consumer insights/market research analysts often meet with the branding, advertising, and business development departments to discuss crucial consumer data for making business decisions.

To see where our students have gone, check out our most recent employment report.

Master of Marketing Career Paths Graphic


Throughout the 10-month program, you'll benefit from extensive training and resources at Vanderbilt, all focused on helping you achieve your goal: landing a great job after graduation.

An invaluable benefit of the Vanderbilt Master of Marketing program is the one-on-one support provided by your student services team, including a dedicated career coach who will be there for you at every step in your job search. With the help of your coach, you will consider career paths that best fit your skills and interests. Customize a job search plan. Identify companies in which you are interested. Learn to network. Hone your resume, interviewing, and negotiating skills. Gain access to some of the world's most prestigious companies with the help of our alumni network and other opportunities.

There's more.

  • Career development boot camp and workshops throughout the year
  • Peer coaching with second-year MBAs studying marketing
  • Activities and events sponsored by the Owen Marketing Association
  • Networking events
  • Mock interviews
  • Online job postings

For more information on where our students go to work, check out our most recent employment report.

ATTN: International Candidates—The Vanderbilt Master of Marketing program has been designated as a STEM degree program. Under the Optional Practical Training program, international students who graduate from colleges and universities in the United States are able to remain in the country and receive training through work experience for up to 12 months. Students who graduate from a designated STEM degree program can remain for an additional 24 months on an OPT STEM extension for a total of 36 months.


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By the numbers


The way we approach career coaching, job search support, and leadership development in the Master of Marketing program.

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