The Vanderbilt Master of Marketing program offers a comprehensive curriculum consisting of MBA-level courses, customized immersions and real-world experiences that allow you to tailor the program to your specific career goals. In 10 months, you will develop a holistic understanding of this complex field of study through intense course work in all facets of marketing—advertising and promotion, sales, consumer behavior, big data analytics, social media, web-based marketing and more. In addition to the broad base of insight gained from the curriculum, you will deepen your knowledge of industries and companies of special interest to you through two immersion experiences. You will study alongside MBA students to maximize interaction and learning throughout the program.
Degree candidates must successfully complete 31 hours of course work to graduate. The academic calendar at Owen is based on the module (mod) system. Each mod consists of seven weeks, and two mods equal one semester.
|On Ethical Marketing|
|Business Fundamentals for Marketers|
|Statistics for Marketing||2|
|Marketing Communications: Advertising and Social Media||2|
|New Product Development||2|
|Directed Study l: Industrial Immersion||2|
|Consumer Insights for Marketing Decision Making||2|
|Digital Marketing Strategy||2|
|Developing the Marketing Plan||2|
|Quantitative Analysis for Marketing Decision Making||2|
|Selling Strategy: Promotions, Persuasion and Public Relations||2|
|Learning to Thrive||2|
|Directed Study II: Filling the Marketing Toolbox||2|
Students may be interested in taking additional courses beyond the required curriculum. For example, students who wish to gain outstanding quantitative skills should take Marketing Analytics in Mod 4. Other classes that may be of interest include Negotiation, Spreadsheets for Business Analytics, and Health Care Marketing. It is easy to make this accommodation, and students interested in this option should contact the MMark Faculty Director.
Curriculum and course information are updated annually and are subject to change.
No. While we accept applications throughout the year, all students begin classes in July and graduate in May.
No, the Master of Marketing program is a full-time, 10-month, on-campus program.
A Vanderbilt Master of Marketing graduate who works three to five years and decides to pursue a Vanderbilt MBA is one semester ahead, with 12 credits applicable toward the 62-credit MBA program.The graduate must still complete an MBA application and be considered in the competitive applicant pool. If accepted into Vanderbilt's MBA program, the candidate can complete the MBA in three semesters instead of four. MBA applicants have an average of five years of work experience, many in the kinds of entry-level marketing and sales roles that Master of Marketing students will attain. MMark graduates will need to build the appropriate experience, then apply to the Vanderbilt MBA program and complete the remaining core classes and requirements in place at the time of MBA enrollment.
Owen's active student body offers a number of opportunities to get involved outside of the classroom, and Master of Marketing students will have access to a number of professional and social clubs.
All Master of Marketing students are required to attend Orientation and complete on-campus course work prior to the start of the academic semester. Master of Marketing students report to campus in late July. For a full list of dates, please visit the Academic Calendar.
The Master of Marketing is an accelerated, 10-month, 31-credit program that is a deep dive into all facets of marketing (fundamentals, analytics, and marketing strategy) and two independent-study immersions—one in industry and one in a specific marketing content area—providing the opportunity for students to tailor the curriculum to help them secure an entry-level role in marketing that does not require full-time work experience. An MBA is a 21-month, 62-credit program providing more general management offerings, including other core management topics (finance, economics, operations, accounting, organization management, strategy). An MBA allows for a summer internship in a new field (helpful for career switchers) and generally requires full-time work experience for MBA-level job consideration. A Vanderbilt Master of Marketing graduate who works three to five years post-graduation and decides to pursue a Vanderbilt MBA is one semester ahead, with 12 credits applicable toward the MBA (if accepted).
Students graduating with a Vanderbilt Master of Marketing degree will be qualified for a variety of positions within the broad scope of marketing: analytics, digital marketing (including web-based and social media marketing), advertising and promotion, sales, and market research.
We seek students from a wide variety of majors and backgrounds.
No, the program does not accept transfer students or transfer credits.
We do not require prior full-time work experience for the Master of Marketing program. However, competitive applicants will have at least one internship that is applicable to career interests in marketing.
Yes, Master of Marketing students can apply to the Vanderbilt MBA program. The admissions standards for the MBA program are different and generally require three to five years of work experience. If you are admitted to the MBA program, some of the Master of Marketing course credits can be used to satisfy MBA graduation requirements.
Master of Marketing applicants need to have completed an undergraduate program at an accredited four-year undergraduate institution and should have shown high academic and personal achievement. Scores on the GMAT, GRE, and TOEFL (for applicants who are not native English speakers) should be competitive with other Vanderbilt graduate programs. Applicants should also have proven creative and analytical aptitude and exceptional communication skills.
A three (3) year degree does not meet the Vanderbilt Master of Marketing program's academic admission qualifications/requirements. International students must have a degree from an accredited 4-year undergraduate program, or they must also complete the Charter Accountancy Designation OR at least one year of a Master of Commerce degree program to compliment the 3-year degree.