Master modern marketing. Gain real-world experience. Launch your career with confidence. The Vanderbilt Master of Marketing is a nine-month, STEM-designated program built to move at the speed of today’s industry.
The Master of Marketing offers a rigorous, 31-credit, nine-month curriculum combining MBA-level coursework with experiential learning and career development. Structured in two seven-week modules per semester, the program builds expertise across core marketing disciplines while providing opportunities to apply your learning through real-world projects and tailored immersion experiences.
Here's what that means for you:
Students may be interested in taking additional courses beyond the required curriculum. For example, students who wish to gain outstanding quantitative skills should take Marketing Analytics in Mod 4. Other classes that may be of interest include Negotiation, Spreadsheets for Business Analytics, and Healthcare Marketing. It is easy to make this accommodation, and students interested in this option should contact the program's Faculty Director.
Note: Degree requirements and course information are subject to change; not all courses are offered every year. View the most recent Course Catalog containing academic policies, degree requirements, and individual course descriptions for each of our degree programs.
Vanderbilt helped me transition from HR into a creative marketing career by giving me hands-on experience, mentorship, and a network that truly wants to see each other thrive.
An internship or project is one of our experiential learning options, which is a requirement for the Vanderbilt Master of Marketing degree. The purpose of the requirement is for students to have the opportunity to explore career paths firsthand, to put into practice what they have learned from their coursework, as well as to strengthen their candidacy for post-graduation roles.
During this course, students will develop a marketing strategy for a particular company product or brand. Students will access feedback from the client company, prioritize and develop recommendations, and further develop links between their proposed strategies and implementation plans. Students will also focus on the development of both oral and written presentation skills.
The Directed Study: Filling the Marketing Toolbox course allows students to focus on developing the specific skills that they will need to excel in the jobs they will take after graduation, and to develop their resumes. Students may choose to hone their skills within the context of an internship, or to define the parameters of an independent study that will help them differentiate themselves in the labor market.
The Vanderbilt Master of Marketing is officially STEM-designated — a significant advantage for international students planning to work in the U.S. after graduation.
This designation extends post-completion Optional Practical Training (OPT) by 24 months, for a total of 36 months of authorized work experience after you graduate.
Put knowledge into action in a way that makes you marketable. You’ll have an opportunity to tailor immersive experiences to fit your career goals allowing you to deepen your knowledge in the industry, gain hands-on learning, and real-world experience.