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Master of Marketing
Vanderbilt Master of Marketing

Leadership Development Program

At Vanderbilt, you have the option to integrate the Leadership Development Program (LDP) into your Master of Marketing experience to hone and advance your leadership skills.

MMark student talking to an individual on the couch

Leadership Development at Owen

Leadership Development Program (LDP)  offers you an experience unlike any other Master of Marketing program in the country. Learn more about yourself and your work style through industry-proven assessments, and work with executive coaches to help you turn personal insights into personal success strategies.

Throughout your time at Owen, engage in one-on-one conversations with the LDP Team to help you learn from experiences, hone skills, try new things, and be intentional about the actions you take to be successful at Owen, on your internship, and in your full-time role.

How It Works

LDP Initial Meeting

Vanderbilt Master of Marketing students studying together at a table Work with the LDP team to focus on your professional development goals while at Owen. We will start with a conversation about your professional and personal goals. Then together, we will unpack your strengths and weaknesses as they relate to your goals and experiences you desire while in the program. Through these conversations you will start to develop practical strategies and habits that will help you now and in your full-time role.

1-on-1

The way we approach leadership development in the Master of Marketing program.

The Student Experience

Vanderbilt’s Master of Marketing program includes leadership and professional development designed to prepare you for a successful career.

Meet Our Team

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    FAQ

    • Q. Is the Leadership Development Program part of the curriculum?

      A. No, LDP is not part of any curriculum at Vanderbilt's Owen Graduate School of Management. By design, LDP is layered with your academic work to help you develop as a more capable, well-rounded marketing professional. Just like in industry—when your company offers you access to resources dedicated to high-potential leaders—your level of initiative, openness to new challenges and drive for success is demonstrated by how you leverage those resources.

    • Q: If Master of Marketing LDP is not part of the curriculum, why do students participate?

      A: What you learn about yourself through LDP can shape how you tackle your job search, how you respond to interview questions, how you lead or contribute to high-functioning student and work teams and how you build your career.

    • Q. What is the Hogan Assessment?

      A. Hogan is a personality-based assessment used by more than half of the Fortune 500 companies, including companies like Johnson & Johnson, Microsoft and YUM! Hogan was developed to improve workplace performance and is used among companies globally.

    • Q. Who are the executive coaches?

      A. Our executive coaches in the Owen Coaching Network are a carefully vetted, high-performing set of independent coaches whose full-time job is to coach executives, leaders and future leaders in industry. Their primary clients are corporate leaders, and they take on as many Owen student coaching clients as their schedules will allow in a given year. Our coaches are qualified by the International Coach Federation, and the coaches who work with Master of Marketing students are a specific subset of the larger network. Our coaches have extensive experience working with marketing professionals and/or coaching marketing and early career stage professionals.

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