Master of Marketing
LEARN THROUGH IMMERSION

DIRECTED STUDY IMMERSIONS

In addition to the broad base of insight you’ll gain from the curriculum, you’ll deepen your knowledge of industries and companies of special interest to you through two immersion experiences. This aspect of the program is customized to fit your specific career goals.

In the Mod 1 Directed Study course, you’ll develop knowledge regarding an industry of your choice. You’ll research the major firms competing in that industry and do a deep-dive analysis of the products and/or services offered by those firms, as well as the marketing endeavors they are pursuing.

Throughout the mod, you’ll submit project proposals and progress reports. At the end of the term, you’ll turn in a paper that describes your research and do a class presentation that showcases your findings. Between gaining insight from your own research and being exposed to other students’ findings, you’ll develop industrial knowledge that is both deep and broad.

In the Mod 4 Directed Study course, you’ll expand your managerial toolbox with the skills most relevant to the professional career you are about to launch. You may decide to pursue this Directed Study in the context of an internship or develop skills through custom reading lists. The goal is for you to identify the skills that will make you a better professional and to work on honing those skills prior to graduation.

Beyond the Classroom


In the Vanderbilt Master of Marketing program, you will benefit from résumé-building experiences such as an optional career trek sponsored by the Career Management Center, activities and events sponsored by the Vanderbilt Marketing Association and a popular one-week non-credit short course entitled Brand Week.

 

Vanderbilt Master of Marketing students present their product idea at this year’s Marketing Madness event

Marketing Madness is an annual event hosted by VMA where teams made up of MBA and Master of Marketing students present their products and promotional ideas to Owen students, faculty and staff.

 

Vanderbilt Master of Marketing students learn about this year’s case projects for BrandWeek.

Brand Week is a three-day marketing immersion featuring real-world case projects from local companies.