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Vanderbilt Master of Marketing Class of 2022 Forges Unique Career Paths

Jan 12, 2023
22% of graduates reported working in the media/entertainment industry

By Arial Starks

The Vanderbilt Master of Marketing Class of 2022 achieved outstanding employment outcomes after graduation. During the program’s sixth year, this class reported earning an average base salary of $66,095. Students also reported 96% of graduates receiving full-time job offers within 6 months of graduation. 

“It was a joy to support the Vanderbilt Master of Marketing Class of 2022,” said Kathleen Rall, Associate Director of the Career Management Center. “Their attitudes and adaptability in the face of challenging circumstances highlighted their resiliency and work ethic.”

While a considerable number of the Class of 2022 jump-started careers in consulting (22%), an industry that remains a popular choice for Vanderbilt Master of Marketing graduates, an equal percent of students (22%) forged unique paths and went into the media/entertainment industry. In addition to these industries, 15% of the class accepted roles in consumer products, 11% in technology, 9% in retail, 5% in financial services, 4% in healthcare, and 4% in hospitality/tourism.

The Class of 2022 also reported landing roles across several geographic regions. More than half (51%) of the class secured jobs in the South, 16% in the Northeast, 7% in the Southwest, 6% in the Mid-Atlantic region, and 6% in the West. The graduates took their marketing expertise to a variety of organizations, with the most popular job function being consulting at 22%, followed by 15% in brand/product management, 13% in business analytics, 11% in client services, 9% in advertising/public relations, 9% in digital marketing, and 7% in marketing communications.

“The Class of 2022 built on the program’s solid career foundation and paved new paths for current and future Vanderbilt Master of Marketing students,” said Rall. “We look forward to supporting continued career success for the program’s graduates.”

To view the full Master of Marketing Class of 2022 Employment Report, click here.

Visit our website to find more information about career paths, exceptional outcomes, and success stories. We encourage you to meet the Class of 2023 and connect with a current student.

If you’re interested in starting your career in marketing with these kinds of outcomes, click here to apply to the program.

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