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Nathaniel Luce

Vanderbilt Entrepreneurship Association Holds Inaugural Owen Venture Competition

Vanderbilt Entrepreneurship Association Holds Inaugural Owen Venture Competition

Family life flourishes on elite business school campuses

Family life flourishes on elite business school campuses

MAcc Students Reflect

MAcc Students reflect on their Internships at the Big Four

Vanderbilt business library undergoing $4.4M upgrade

Vanderbilt business library undergoing $4.4M upgrade

Too Big to Fail? The Major Financial Risk We Need to Examine Now

Too Big to Fail? The Major Financial Risk We Need to Examine Now

Do Your Clients’ Ads Make Their Products Sound Small?

Some ads make us think products ‘sound big’

Elder Mobility Gap Focus of Inaugural Lyft & Brookdale Vanderbilt Case Challenge

Elder Mobility Gap Focus of Inaugural Lyft & Brookdale Vanderbilt Case Challenge

Study shows lower pitched sounds lead audiences to believe products are larger

Study shows lower pitched sounds lead audiences to believe products are larger

When It Comes to Size, Sound Matters in Ads

When It Comes to Size, Sound Matters in Ads

The Walker Management Library at Vanderbilt Business to Undergo $4.4 Million Renovation

The Walker Management Library at Vanderbilt Business to Undergo $4.4 Million Renovation

Venture Notes - 11 April 2017

Venture Notes – 11 April 2017

A different kind of sticker shock

A different kind of “sticker shock”: How price awareness can curb consumer enjoyment

A MAcc Alum Swaps Spreadsheets for Skates

Where The Healthcare Industry Gets Its MBAs

Where The Healthcare Industry Gets Its MBAs

Price Awareness Can Be a Buzzkill

Price awareness can be a buzzkill