Research News Archives

Research News

FIFA Could Make the Women’s World Cup More Competitive

Vanderbilt Business’ Michael Lapré studied years of FIFA data; learn more about his recommendations on combatting competitive disparity at the Women’s World Cup

Pictured: On a pink background, a graphic of a $100 bill unites 2 hands in the center of the frame. One of the hands represents a woman reaching for the money, and the other hand belongs to a man. The man has a firmer grip on the $100 bill, and the woman is tearing away a small corner of the bill. The image is symbolic for the gender pay gap.

Stop Blaming Women for the Gender Pay Gap.

New research out of Vanderbilt Business debunks the gender pay gap myth that “women don’t ask,” revealing women attempt salary negotiations as much or more than men do, but are more likely to be rejected.

Pictured: A professional carrying a box of office items, as if they have packed up their office. This professional may rely on unemployment benefits after being let go.

Increases in Unemployment Benefits Change Companies’ Debt Contracts

Vanderbilt’s Daniel Cohen studies 20 years of financial data to determine how state-wide increases in unemployment benefits change the structure of companies’ debt contracts.

LGBTQ Southerners Face Stigma, Yet Still Find the Positive

New survey finds that despite consistent reports of stigmatization, LGBTQ Southerners view their LGBTQ identity in a positive light

McDonald's fountain drinks, sometimes offered under the "any size, same price" promotion

Make it a Large? Soft Drinks, Any Size, Same Price

Any Size, Same Price” strategies on soft drink consumption with Vanderbilt Business Consumer Behavior Expert, Kelly Haws

M&A Conundrum of Interim Earnings and Stock Prices

The M&A Conundrum: Interim Earnings and Stock Prices

M&A expert Rita Gunn investigates how target companies’ earnings announcements impact stock prices during pending mergers and acquisitions

Should Retailers Reconsider Online Flash Sales?

New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers

Seeing the World Through Green-Tinted Glasses

Haws’ GREEN scale evaluates the relationship between consumer commitment to sustainability and environmentally friendly product evaluations

Diverse Private Capital Groups Struggle to Match Performances of Counterparts as Result of Investor Demand, Not Lack of Funds

New research from Vanderbilt Business discusses racial diversity within the private capital industry, specifically in terms of fundraising

How Written Product Reviews Influence Consumer Impressions of Star Ratings

New research from Hallie Cho investigates the relationship between quantitative star ratings, qualitative text reviews, and product demand

New Antitrust Study Shows Reining in Big Tech Doesn’t Spur Rival Profits

Sruthi Thatchenkery addresses the complexity of competition and innovation in platform ecosystems with new research

How a Nashville Startup Used Marketing to Survive COVID-19

Kelly Goldsmith partners with Daily Crunch Head of Marketing and Brand Strategy, M’Kenzie Steel (MBA’21), to study the company’s resilient marketing

Liquid Death Wish: Taking Metal Mainstream

Liquid Death has enjoyed remarkable success throughout its short life. Founded in 2017 by Netflix veteran and punk rock/metal musician Mike Cessario, the canned water company can be found in over 29,000 stores throughout the U.S. It has raised millions in venture capital funding and secured lucrative partnerships with companies like Live Nation Entertainment. Much […]

Does Hoodwinking Others Pay?

New research from Professor Jessica Kennedy explores the relationship between deception in negotiations and negotiators’ satisfaction with their deals

Kendall Jenner hands a police offer a Pepsi in the cringe 2017 ”Live for Now” advertisement campaign.

The Worth of Cringe

Vanderbilt Consumer Behavior Expert explains cringe, its implications on brands, and ways brands can avoid ‘cringeworthy’ campaigns