Vanderbilt Business’ Michael Lapré studied years of FIFA data; learn more about his recommendations on combatting competitive disparity at the Women’s World Cup
New research out of Vanderbilt Business debunks the gender pay gap myth that “women don’t ask,” revealing women attempt salary negotiations as much or more than men do, but are more likely to be rejected.
Vanderbilt’s Daniel Cohen studies 20 years of financial data to determine how state-wide increases in unemployment benefits change the structure of companies’ debt contracts.
New survey finds that despite consistent reports of stigmatization, LGBTQ Southerners view their LGBTQ identity in a positive light
Any Size, Same Price” strategies on soft drink consumption with Vanderbilt Business Consumer Behavior Expert, Kelly Haws
M&A expert Rita Gunn investigates how target companies’ earnings announcements impact stock prices during pending mergers and acquisitions
New research from Kelly Goldsmith offers insight into the effectiveness of flash sales for online retailers
Haws’ GREEN scale evaluates the relationship between consumer commitment to sustainability and environmentally friendly product evaluations
New research from Vanderbilt Business discusses racial diversity within the private capital industry, specifically in terms of fundraising
New research from Hallie Cho investigates the relationship between quantitative star ratings, qualitative text reviews, and product demand
Sruthi Thatchenkery addresses the complexity of competition and innovation in platform ecosystems with new research
Kelly Goldsmith partners with Daily Crunch Head of Marketing and Brand Strategy, M’Kenzie Steel (MBA’21), to study the company’s resilient marketing
Liquid Death has enjoyed remarkable success throughout its short life. Founded in 2017 by Netflix veteran and punk rock/metal musician Mike Cessario, the canned water company can be found in over 29,000 stores throughout the U.S. It has raised millions in venture capital funding and secured lucrative partnerships with companies like Live Nation Entertainment. Much […]
New research from Professor Jessica Kennedy explores the relationship between deception in negotiations and negotiators’ satisfaction with their deals
Vanderbilt Consumer Behavior Expert explains cringe, its implications on brands, and ways brands can avoid ‘cringeworthy’ campaigns