Expertise & Insight
Vanderbilt Marketing faculty expertise covers a wide range of topics, including deep knowledge in the area of consumer behavior. They serve as editors at leading academic journals and publish textbooks found in classrooms around the world. Marketing faculty also operate the Vanderbilt Insights Lab, a valuable multi-purpose resource for researchers.
Launch or Elevate Your Career
The Vanderbilt MBA offers a specialization in Brand Management and concentration in Marketing for professionals seeking to elevate their marketing careers or switch into the field. The Vanderbilt Master of Marketing helps young professionals launch successful marketing careers in a variety of functions and industries.
Experiential Learning
Our programs offer a variety of experiential marketing opportunities led by faculty, the Career Management Center, and Student Clubs. Through consulting projects, research lab work, BrandWeek, and more, marketing students put lessons learned in the classroom to work.
Faculty
Our marketing faculty is diverse in its knowledge; areas of expertise include advertising, consumer research, branding, service marketing, networks, customer satisfaction, quantitative psychological research, and new products.
Programs
The Vanderbilt MBA offers a specialization in Brand Management and concentration in Marketing for professionals seeking to elevate their marketing careers or switch into the field. The Vanderbilt Master of Marketing helps young professionals launch successful marketing careers in a variety of functions and industries.
Insights Lab
Vanderbilt Business facilitates opportunities for students seeking to develop their marketing skills and/or understand current trends in the field. These opportunities include annual events and ongoing opportunities for experiential learning, both in the classroom and through the Vanderbilt Insights Lab.
Career Development
Our Career Management Center (CMC) currently offers a variety of programs aimed to help students achieve their goals for mastering the requisite marketing insights and skills needed to obtain top marketing jobs after graduation.
Collaborate and Recruit
Vanderbilt marketing students are exceptionally talented and diverse individuals who represent a wide range of backgrounds, industries, and experiences. We work closely with recruiters to understand their needs and connect with our students. We also facilitate learning projects between companies and students. Client companies can partner with a small group of students as part of our team-based Marketing Research Projects, which typically last 7–14 weeks.
Student Success
Vanderbilt Business students have gone on to enjoy impactful marketing careers across multiple industries.
Marketing Research
New research out of Vanderbilt Business explores the relationship between disabling social media comments and the persuasiveness and likability of public figures like celebrities and influencers
