Student teams tackle marketing objectives the Graduate Hotel, Kirkland’s Home, and a Vanderbilt Co-Branded Craft Beer
Student teams solve marketing challenges for Hattie B’s, the Graduate Hotel, and O.H. Ingram River Aged Whiskey
Students were given the opportunity to apply their classroom learning to marketing projects for real brands like Mars Petcare and Goo Goo Clusters
Teams proposed growth strategies for a pet food brand
Teams brainstormed how to use food trucks to market the fast-casual food brand to Vanderbilt fans and Nashville residents
The dance-focused streaming subscription service is looking for ways to grow its subscriber base and retain current customers
The made-in-the-USA apparel company, Authentically American, asked teams for recommendations on bringing in more B2B customers
Paul Kendall (MMark’17) had never interned before the Master of Marketing program — and then he landed a job at one of the largest private companies in the nation
BrandWeek is a three-day marketing immersion featuring real-world case projects from local companies. Participants include Master of Marketing and MBA students who work together on teams to develop strategies and marketing plans.
Teams help a local author promote his new podcast and explore social branding opportunities at Ascend Amphitheater
Teams leverage social media to strategize how to boost job applications at KFC
