In honor of Women’s History Month, we’re spotlighting research and contributions from our full-time female faculty members

New research from Vanderbilt Business measures the effectiveness of non-traditional holiday promotions

New research from Vanderbilt Business discusses the tradeoffs and decisions involved with large portions, why it matters, and who should care

Study by Freeman Wu and Kelly Haws finds that degrading the visual appearance of food can accelerate the rate of fullness

Research from Kelly Goldsmith finds that, in the domain of charitable giving, rewards to the self are not always so rewarding

New study explores the future of ownership in a changing marketplace and its potential impact on marketing strategies

New Associate Professor of Marketing studies the impact of consumer goals and emotions on decision making

Kelly Haws, the Ann Marie and Thomas B. Walker Jr. Professor of Marketing, discusses strategies for making food decisions during the holidays that can lead to better health outcomes