Alumni from American Airlines, Google Fiber, and Ambition offered advice for students hoping to break into the industry

Breaking down the jobs that Master of Marketing students recruit for on both the corporate and agency sides

Teams proposed growth strategies for a pet food brand

Teams brainstormed how to use food trucks to market the fast-casual food brand to Vanderbilt fans and Nashville residents

The dance-focused streaming subscription service is looking for ways to grow its subscriber base and retain current customers

The made-in-the-USA apparel company, Authentically American, asked teams for recommendations on bringing in more B2B customers

From personalized career support to networking opportunities, the top reasons why you should consider a one-year master’s program in marketing

Alumni from General Mills, The Kraft Heinz Company, and PepsiCo Frito Lay returned to campus to discuss career paths in brand management

Vanderbilt Business welcomed new students to campus over the past couple weeks

Learn more about the third class of Master of Marketing students

So you think that you might like to start a new career in marketing, but you aren’t sure how to go about it, or what you should know. You’re not alone: many MBA candidates (and some Master of Marketing students) with unrelated work experience leverage their new degree to successfully nab a competitive marketing job […]

Former MS Finance Director will oversee one-year residential Masters programs

Everything you need to know about the entrance exams for business school

The most popular and notable marketing stories from Vanderbilt Business for the 2017-2018 academic year

Five professors spoke on consumer behavior topics ranging from cell phone use to thinking about mortality at the day-long event