New website showcases the faculty, student, and alumni resources of marketing at Vanderbilt

All the notable stories from Vanderbilt business for the past week, including a special Valentine’s Day podcast and leadership lessons from the former mayor of Flint, MI

Answers to frequently asked questions about the Master of Marketing program at Vanderbilt Business

We round up some of the most-read stories and biggest news announcements from the past year at Vanderbilt Business

In the fifth installment of our series, Matt Gorella (MBA’18) explains how he went from growing up on a vineyard to working for one of the world’s largest wineries

Paul Kendall (MMark’17) had never interned before the Master of Marketing program — and then he landed a job at one of the largest private companies in the nation

In the third installment of our series, Christiana Newcomb (MBA’18) shares how she landed a “dream job” doing brand management for a major winery

Victoria Conlon (MMark’17) provides marketing analytics and insights for Disney’s parks and resorts team

BrandWeek is a three-day marketing immersion featuring real-world case projects from local companies. Participants include Master of Marketing and MBA students who work together on teams to develop strategies and marketing plans.

Students created promotional booths for major brands including Mars, Hanes, Mattel, and more

Learn more about the second class of Master of Marketing students

Master of Marketing students conduct an impact study of Nashville’s longest-running festival

Teams proposed growth strategies for a pet food brand

Teams help a local author promote his new podcast and explore social branding opportunities at Ascend Amphitheater

Teams leverage social media to strategize how to boost job applications at KFC